By Remote Work

Public relations software actively supports brands in managing public relations efforts, from tracking media coverage and analyzing public sentiment to identifying trending topics. They provide essential insights into brand perception, help detect potential issues early, and guide teams in crafting effective responses.

When it comes to managing public relations, the right software can significantly enhance the effectiveness of your campaigns, streamline workflows, and foster stronger connections with your target audience. PR professionals are turning to dedicated software solutions that offer tools for media monitoring, social listening, campaign management, and analytics. Here’s a look at the top 30 PR software platforms and their pricing to help you make informed decisions.

1.Brand24

Brand24 offers a powerful, award-winning app for social listening, enabling PR professionals to stay informed and proactive in managing online brand perception. By providing real-time monitoring and analysis of online conversations, Brand24 allows you to easily track brand mentions across the web, including news stories and social media posts. This tool excels in identifying the latest press releases and uncovering potential opportunities for media outreach, making it a valuable asset for PR teams.

Pricing

  • Individual: $119
  • Team:$159
  • Pro: $239

2. Cision

Cision enables PR professionals to identify influential voices, create impactful stories, and assess campaign success with precision. Through its integrated platform, users can reach key influencers, distribute news, and analyze media performance. Cision stands out as a comprehensive solution for building brand awareness, generating earned media, and tracking results. Cision provides essential tools for public relations and marketing teams to strategically connect with audiences.

Pricing

  • $7,200(yearly)

 3. BuzzStream

BuzzStream simplifies the process of discovering contact information, social profiles, and site metrics. As a result, you can easily focus on the most influential contacts. Additionally, the platform saves your emails and tweets automatically, which allows you to set reminders for follow-ups. Therefore, you’ll never lose track of a conversation or project again.

Pricing (monthly)

  • Starter: $24
  • Growth: $124
  • Professional:$299
  • Custom: $999

4. Outbrain

Outbrain actively connects businesses with engaged audiences by using AI prediction technology, enhancing both marketing and publisher outcomes. This approach enables companies to achieve more impactful branding in premium, highly viewable environments, capturing greater audience attention. Focusing on performance, Outbrain equips users with efficient bidding tools that are specifically designed to maximize return on ad spend (ROAS) at scale, ensuring optimal results for every campaign.

Pricing

  • Average spend: $20 per day

5. Meltwater

Meltwater empowers companies to make informed decisions by delivering insights from the external environment. Its comprehensive media intelligence solution integrates social listening, media monitoring, and data analysis into a single platform. By unifying information from various channels, Meltwater ensures that organizations have a reliable source of truth, enabling them to seize every opportunity to enhance their paid and earned media efforts effectively.

Pricing

  • Contact for quote

6. Muck Rack

Muck Rack is a digital PR platform specifically for PR professionals looking to enhance their outreach efforts. With a vast database filled with contact details, it simplifies the process of connecting with journalists and gathering press contacts. Users can efficiently search for contacts based on various criteria, including location, media outlet, topics they have covered, relevant keywords, and even the content of their tweets or shares.

Pricing 

  • Contact for quote

7. Anewstip

Anewstip public relations software enhances the way you connect with journalists and influencers pertinent to your brand or campaign. With access to a database boasting over 15,000 contacts, you can easily reach out to journalists who have previously covered related topics. Furthermore, Anewstip employs advanced algorithms to identify and recommend journalists who are likely to be interested in your story, considering their past work and expertise.

Pricing

  • Paid plans start at $200 monthly

8. Prowly

Prowly simplifies PR outreach and media relations management. With its extensive media database containing over a million records, PR professionals can easily discover relevant contacts or receive smart recommendations for media connections. The platform enables users to send targeted pitches and generate in-depth reports, providing valuable insights into their campaigns. Additionally, Prowly allows users to track email engagement, see who opened their messages, and automate follow-ups to enhance communication efficiency.

Pricing 

  • Basic: $258
  • Pro:$416
  • Enterprise: Custom based.

9. Newswire

Newswire is a platform for distributing press releases, enabling clients to enhance their online visibility and strengthen their web presence. As a premier partner in the industry, PR Newswire boasts an impressive global reach, connecting with over 440,000 newsrooms, websites, direct feeds, journalists, and influencers across more than 170 countries and in 40 languages. Journalists actively track newswire services, selecting stories they deem worthy of coverage, thereby amplifying the exposure of the content shared through the platform.

Pricing 

  • Contact for pricing.

10. Mixmax

Mixmax enables you to track who opens your emails, enhancing your PR analytics efforts. With its one-click scheduling feature, you can arrange meetings in a single email instead of exchanging multiple messages. Guest users can select their preferred time, while Mixmax handles the scheduling easily. Additionally, Mixmax offers templates that help you craft professional and impactful emails. After designing your email, you can conveniently schedule it for automatic delivery at your chosen time.

Pricing

  • SMB: $29
  • Growth:$49

11. Prezly 

Prezly is a digital PR software that facilitates connections with influencers through email and social media channels. The process begins with a media center, which functions as an online hub where users can publish their narratives. The platform allows you to manage your contacts using Prezly’s CRM, where you can create segments and import chat histories. Sharing your content is a breeze, requiring just a single click to distribute via email and social media. Additionally, Prezly provides analytics to track engagement metrics, including open rates, click-through rates, and replies.

Pricing

  • Core: 80€
  • Premium: 120€

12. BuzzSumo

BuzzSumo is for marketers looking to enhance their social media analytics and content curation strategies. It provides insights into how that content performs, evaluating factors such as social engagement, evergreen score, and backlinks by scanning the web for content related to specific search queries. Content marketers can use BuzzSumo to identify the most successful content within any niche.

Pricing

  • PR & Comms: $299/month

13. Publifix

Publifix public relations software is aimed at enhancing the efficiency of press release distribution and monitoring for communication teams and PR agencies in diverse industries. The digital ecosystem allows professionals in public relations, communications, and marketing to easily craft engaging collections featuring press materials, including text files, images, and videos, all within a few clicks. By simplifying these processes, Publifix empowers users to focus on delivering impactful messages and managing their media presence effectively.
Pricing
  • A free plan is available
  • Paid plans start from $63

14. PRUnderground

PRUnderground offers an affordable solution for press release distribution, effectively amplifying your announcements across a wide range of platforms. This service publishes your news on Google News and syndicates it to over 80 news and TV websites, as well as social bookmarking sites. Users can leverage PRUnderground to share their reports on reputable outlets such as PR Newswire, Yahoo Finance, CBS, Market Watch, and Fox News, ensuring broad visibility and reach for their communications.

Pricing 

  • Plans start from $74

15. CoverageBook

CoverageBook is a cloud-based platform for public relations teams aiming to elevate their coverage reporting process. By facilitating the planning, creation, and distribution of coverage reports, CoverageBook allows PR teams to measure campaign performance with in-depth analytics. Its features are good for managers tasked with crafting engaging, interactive presentations that can captivate donors and supporters.

Pricing

  • Plans start from $99

16. Sourcery

Sourcery, a public relations management software, helps businesses secure valuable links for their websites. With tools for streamlined outreach, teams can pitch stories and content to numerous media outlets each month, enhancing their chances of securing impactful coverage. The platform supports managers in coordinating outreach campaigns effectively, providing insights into engagement, and driving traffic to improve domain authority.

Pricing

  • Plans start at $29

17. Brandwatch

Brandwatch provides powerful social listening tools that allow PR professionals to actively monitor brand sentiment, spot emerging trends, and assess competitor actions. Ideal for PR teams dedicated to brand reputation and crisis management, the Brandwatch Alerts feature sends daily notifications that simplify tracking and documenting news coverage and brand mentions, saving significant time in the process.

Pricing
  • Contact for pricing.

18. Crystal

This software offers personality insights that allow you to communicate with specific individuals. By analyzing public writings and social media posts, Crystal determines personality traits using the DISC model and a personality map. With features like a writing assistant and personalized communication tips, it helps you refine your messages and enhance your PR efforts. Crystal is valuable not only for public relations but also in marketing, sales, and HR applications.

Pricing

  • Plans start at $49 monthly

19. 24-7 Press Release 

24-7 Press Release Newswire changed the press release distribution industry by providing cost-effective, impactful options for businesses aiming to grow their online visibility and brand awareness. They help clients reach online media, print outlets, journalists, and bloggers, while also optimizing releases for search engine discovery and their own Media Desk for journalists. Through this approach, 24-7 Press Release Newswire boosts businesses’ brand presence, web visibility, and social media engagement.

Pricing (per release)

  • Mass media visibility – $449
  • Integrated Media PRO – $199
  • Integrated Media PRO – $139
  • PR Network PLUS – $89

20. PressPage

PressPage brings all your PR tools together in one powerful platform, built for teams looking to achieve more. With a centralized hub, you can design newsrooms, distribute content, manage contacts, and monitor analytics with ease—all while accessing an extensive media database of over 870,000 journalists. PressPage simplifies PR management, empowering you to control every aspect of your strategy from a single platform.

Pricing 

  • Request a demo

21. Mynewsdesk

Mynewsdesk public relations software lets you publish news and press releases, connect with journalists globally, monitor media coverage, and assess your reach and impact. With AI and the Mynewsdesk platform, you can craft and release press materials in seconds. It empowers businesses to connect with journalists, influencers, customers, and key stakeholders. This  PR platform simplifies creating and sharing stories, keeping an eye on industry and media trends, and tracking results.

Pricing

  • Contact for pricing

22. Agility PR Solutions

Agility PR Solutions offers journalists a user-friendly platform for accessing media databases, monitoring, and analytics. This PR software includes a media contact database packed with resources and services, such as a searchable, sortable media directory, email distribution tools, and a comprehensive media monitoring system.

Pricing 

  • Contact for pricing

23. MediaHQ

MediaHQ is a public relations software created to help businesses reach media contacts and boost their outreach efforts. Built for communications professionals, PR teams, and organizations, it enables users to find relevant contacts through filters for precise targeting. Admins receive notifications to stay updated on any changes within their media lists.

Pricing

  • Contact for pricing

24. NinjaOutreach

Ninja Outreach is a PR software that connects you with over 25 million bloggers and journalists. Simply enter relevant keywords for your industry or the specific journalists you’re seeking, and Ninja Outreach delivers contact details for matching leads. It also lets you organize lists and manage interactions effortlessly.

Pricing

  • Flex: $49
  • Pro:$149

25. JustReachOut

JustReachOut is a PR software that connects you with key journalists and influencers. More than just a tool, it provides access to a team that can help craft a strong PR strategy if needed. Its AI-powered platform helps businesses and agencies secure media coverage efficiently, making it a top choice for pitching stories to a broad journalist audience.

Pricing

  • Starter Outreach: $147/month
  • Advanced Outreach: $247/month
  • Ultimate Outreach: $497/month

26. SparkToro

Sparktoro helps PR professionals gain a deep understanding of their audience. By using Sparktoro, you can swiftly uncover the content your audience enjoys through the blogs they read, the podcasts they tune into, and the social media profiles they follow. These insights enable you to craft a highly effective PR strategy.

Pricing

  • Personal: $38/monthly
  • Business:$112/monthly
  • Agency: $225/monthly

27. Mention

Mention provides a social media scheduling feature and lets you track conversations about your company, making it simple to see what people are saying and respond directly within the app. Accessible through both browser and mobile app, Mention also enables you to monitor competitor activity, sending alerts each time they’re mentioned online.

Pricing

  • Solo: $41/monthly
  • Pro: $83/monthly
  • Proplus: $149/monthly

28. Qwoted 

Qwoted links journalists with industry experts, helping create better credible stories while gaining exposure for those experts. The platform simplifies outreach for PR professionals, letting them pitch directly to suitable reporters and fostering valuable, ongoing connections. Even on a free plan, Qwoted provides an account executive to assist with sending pitch requests.

Pricing

  • Free plan
  •  Pro account: $99/monthly

29.  NetBase

NetBase Quid is a consumer and market intelligence platform that delivers deep insights into business trends, consumer connections, and competitive landscapes. Using advanced AI, it processes billions of structured and unstructured data points to help brands, agencies, and consultants make informed, data-driven decisions with speed and precision.

Pricing

  • Contact for pricing

30. PressCable

PressCable is an online software solution for distributing press releases. It enables users to effectively broadcast their announcements to numerous media outlets, enhancing visibility for their websites. By focusing on broader distribution at a lower cost compared to competitors, PressCable seeks to transform the press release landscape. The platform offers features such as writing assistance, mention tracking, and reputation management to optimize press releases.

Pricing

  • Contact for pricing

In conclusion, with PR software businesses effectively share key information and events with the public, enhance their brand image, and manage negative publicity. This software enables communication through various channels, including press releases, media reports, and social media. With access to a vast database of journalists, bloggers, and media outlets, PR professionals can easily promote their content. Selecting the right tool for your digital PR team requires careful evaluation to ensure it meets your unique needs and objectives.

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