In today’s competitive market, businesses are always seeking ways to enhance their sales and marketing strategies. A key method to achieve this is through the use of buyer intent software. Buyer intent software enables businesses to monitor and analyze customer signals across various touchpoints, providing crucial insights that improve lead scoring, marketing automation, and sales strategies. These tools allow businesses to better understand potential customers’ behaviors and intentions, optimizing their sales and marketing operations. Below are the top 30 buyer intent software tools that can boost your business’s sales and marketing performance.
Top 30 Best Buyer Intent Software
1. Clay
Clay enhances customer data with intent signals from multiple sources. This helps businesses identify potential customers who are currently researching and demonstrating a strong interest in a product or service. By analyzing these signals, businesses can focus their sales efforts on individuals whose current needs and interests align with their offerings.
2. Cognism
Cognism is a sales intelligence platform that delivers company and contact data. It partners with Bombora, a top provider of intent data, to detect companies displaying buying signals online. By combining Bombora’s intent data with a detailed B2B contact database, Cognism enables users to connect with key decision-makers in companies that are actively in the market for their services.
3. Humanlinker
Humanlinker is an AI-powered tool that helps your sales team identify key buying signals for better sales targeting. With its ability to detect buying signals, it keeps you informed about the latest developments in target accounts, ensuring you stay ahead of potential sales opportunities.
4. 6sense
6sense uses artificial intelligence to analyze buyer behavior and predict which companies are actively interested in a product or service. It works alongside account-based marketing (ABM) strategies to focus on key accounts based on their purchasing signals.
5. Leadfeeder
Leadfeeder tracks visitors on your website by their IP addresses, using first-party intent data to help businesses detect their activity. It provides instant insights, enabling businesses to spot potential leads and take swift action.
6. ZoomInfo
ZoomInfo is a leading provider of sales data and B2B intent data. It integrates buyer intent data into sales workflows, allowing sales teams to access valuable insights on active buyers. Tools such as FormComplete, Scoops, and third-party intent data help sales teams identify key information and target the right prospects.
7. TrustRadius
TrustRadius helps businesses monitor authentic reviews and ratings for various products. The platform allows managers to list products in different categories to engage and attract potential customers. Administrators can organize, filter, and share reviews through a single interface.
8. PeerSpot
PeerSpot delivers second-party intent data for businesses in the fields of enterprise IT, DevOps, and cybersecurity. Through its detailed and verified reviews, PeerSpot offers businesses critical insights to guide their decision-making process. These reviews help companies gain a deeper understanding of the products and services that meet their needs.
9. Bombora
Bombora’s buyer intent data is accurate, high-quality, and based on consent. It operates through a co-op system, ensuring that data is gathered ethically, without scraping or siphoning. The company monitors prospects’ online behavior across a network of more than 5,000 B2B websites. These insights help sales and marketing teams target their efforts toward businesses that are actively looking to make a purchase.
10. Lead Forensics
Lead Forensics drives marketing campaigns by delivering high-quality first-party data that increases conversion rates and improves B2B marketing outcomes. The platform excels at identifying prospects and offers valuable insights into customer buying behavior online.
11. G2
G2, a leading platform for B2B software, has enhanced its offerings by analyzing website visitor data to deliver valuable intent insights. This addition helps businesses identify potential prospects and gain insights into the competitors they are evaluating. With this information, you can customize your sales approach and anticipate any objections your prospects may raise.
12. KickFire
KickFire is a buyer intent data tool that uses first-party data to track companies interacting with your marketing website or content. It cross-references your analytics data with a company IP database to identify the businesses visiting your site. The tool then generates reports detailing the accounts that are most engaged and the specific pages being viewed by companies that show strong buying interest.
13. DemandScience
DemandScience is a B2B data platform that integrates intent data to enhance its capabilities. The platform offers a large database, allowing users to search for prospects using criteria such as technographics, demographics, and firmographics. It enables you to identify companies actively engaging with topics relevant to your industry.
14. Lead411
Lead411’s Growth Intent data reveals companies that are in growth phases, increasing the likelihood that they are ready to make purchases. By utilizing buyer intent data, users can focus on leads that have the highest potential to become paying customers.
15. Cyance
Cyance is a buyer intent tool that improves the sales process by alerting you to relevant keywords and topics. It makes sure you are notified only when a potential customer is searching for a product or service you provide. Additionally, you can view company profiles and assess how closely a specific account matches your ideal sales lead using the tool’s FIT Score model.
16. Clearbit
Clearbit is a business intelligence tool that delivers detailed insights into prospects and customers, aiding in personalized marketing and sales strategies. By enriching data, it transforms anonymous visitor information into full profiles, allowing businesses to better understand customer needs and preferences.
17. Triggr
Triggr is a sales intelligence platform that helps B2B companies boost their prospecting and close more deals by providing buyer intent data. The platform improves sales strategies by sending timely notifications about events that create new sales opportunities for businesses.
18. Signum
Signum is an AI-driven software that helps businesses identify potential customers by tracking their online actions and intent signals across different platforms. It detects when a prospect is actively looking into purchasing by analyzing behaviors such as job transitions, interactions on social media, and keyword searches. This insight helps businesses understand the buying intentions of leads, enabling them to target prospects at the right moment.
19. TrueBase
Truebase is a platform that helps businesses find new prospects using its AI-powered sales agent. Unlike other sales platforms that require you to search for and filter ideal prospects, Truebase enhances your prospecting by enabling you to specify your goals. The buyer intent software then searches across multiple sources, including company websites, to find profiles that fit your sales needs.
20. Asgard.ai
Asgard.ai uses buyer intent data to pinpoint companies that are most likely to purchase your product. Its sales intent detection feature helps you understand the specific situations and challenges of potential buyers, enabling you to reach out to them with a focused approach.
21. Storylane
Storylane offers powerful tracking and analytics features that help you understand user engagement. By creating an interactive demo and embedding it on your website, you can capture high-intent leads. The Account Reveal tool turns anonymous viewers into identified leads, providing detailed firmographic data for everyone who interacts with your demo.
22. Qualified
Signals intent data reveals the varying levels of buying intent based on your buyers interactions. Qualified Signals uses a proprietary AI predictive model to merge first-party website engagement data with third-party information, helping to highlight the buying intent of a B2B company’s target accounts.
23. Demandbase
Demandbase One is an intelligent go-to-market platform that enables businesses to identify, engage, and prioritize the accounts with the highest potential to convert. This approach drives increased revenue while minimizing wasted effort and resources.
24. RollWorks ABM
RollWorks ABM platform drives revenue growth by targeting the most relevant accounts at the optimal time. It helps businesses identify high-potential accounts through its unique data and machine learning capabilities, ensuring that marketing and sales teams work together effectively.
25. Noki
Noki uses AI to help you identify custom signals that enhance your outbound efforts. By providing relevant insights, it equips your sales teams to better qualify leads, market effectively, and engage with the right buyers. To get started with the AI-driven data enrichment platform, simply enter your target prospects, typically companies, and let the platform generate signals for you.
26. Intently
Intently is an AI-driven search engine that helps businesses quickly reach their ideal customers by analyzing intent data. Its algorithm processes large volumes of data, offering insights into customer behavior, including website visits, social media interactions, search queries, and other key indicators. This enables companies to identify potential customers more efficiently and effectively.
27. Apollo.io
Apollo.io offers a comprehensive sales solution that supports sellers at every stage of the sales process, from prospecting to closing deals. It allows you to discover high-intent leads through signal-based prospecting, providing access to first-party data on anonymous website visitors and third-party intent data powered by Bombora.
28. Leadspace
Leadspace acts as a central hub for buyer data, merging both first-party and third-party information. It links buying signals to each individual who engages with your business, helping to form detailed buyer personas. Additionally, it identifies contacts that share similar characteristics, providing a deeper understanding of potential customers.
29. Lead Onion
Lead Onion assists B2B companies in targeting high-intent prospects for their marketing and sales efforts. As a platform focused on B2B data, sales support, and lead insights, it helps businesses drive qualified leads. The platform includes integrated communication tools, allowing marketers to reach out to the most engaged prospects directly.
30. IntentData.io
IntentData.io delivers high-intent leads along with their contact details. It also provides insights into the specific actions driving the intent signal, allowing businesses to better understand and act on these signals.