Social media management is harder than it seems. It is more than just posting to social media there is reviewing analytics for each platform, and handling other aspects of social media marketing. It is little wonder why social media management tools are in high demand. There are several free social media management tools that can help you manage your social accounts without having to pay a fortune.
These tools help you boost productivity, engage your audience, and save time by simplifying your social media efforts.
If you’re a small business owner or someone aiming to strengthen your brand, these free tools provide impressive features and user-friendly interfaces to support your goals.
Here are 20 of the best free social media management tools available for your business and personal use.
1. Buffer
Buffer is a highly user-friendly social media management tool that makes every action feel intuitive. The free plan offers scheduling posts for automatic publication, shuffling your content for variety, tracking traffic through Google Analytics, and creating short landing pages to promote your business and direct users to your website. The free plan supports up to 3 social channels, 1 user, and 10 scheduled posts per channel.
2. Later
Later is a social media management tool. You can use it to schedule posts across multiple platforms, including Instagram, Facebook, Twitter, TikTok, Pinterest, and LinkedIn. One of its unique features is a visual Instagram planner that helps you design aesthetic feeds. You can also use Later to schedule various post types, such as regular feed posts, stories, and carousel posts. Additionally, Later offers a free “link in bio” page. With Later’s free plan, you can connect one profile per social channel. You can also schedule up to 10 posts at a time for each network.
3. Agorapulse
The social media platform offers a free social CRM tool. This tool helps you build your community, manage your existing followers, and attract new ones. You can see your past interactions with other users, group users with labels, and track the most active users on your profile. Free plan users can connect up to three social accounts and schedule 40 posts per month. They can also label posts for easier campaign tracking.
4. Crowdfire
Crowdfire is a social media tool that not only allows you to connect three accounts and schedule up to 10 posts per account, but it also curates content for your business. By sourcing relevant articles, images, and videos, Crowdfire helps you enhance your social media presence, making it easier for small businesses to find and share engaging content.
5. Planoly
Planoly allows you to plan and schedule posts on Instagram, Facebook, Pinterest, and Twitter, with features to help you monetize your services and content. It offers a built-in content planner to help with your workflow and create visually appealing social media posts. On its free plan, you can connect one Instagram or Pinterest account and upload up to 30 posts per month per profile.
6. Hootsuite
Hootsuite allows users to view comments, likes, and social conversations related to their posts and trends of interest. On the now-discontinued free plan, users could connect two social accounts, including Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest, and schedule up to five posts at a time. While a free plan is no longer available, you can still access Hootsuite for free through a 30-day trial.
7. Metricool
Metricool is a free tool that simplifies improving your online presence by making tasks like posting on multiple social media platforms quick and efficient. It offers features such as profile management, post scheduling, competitor analysis, AI assistance, and analytics, allowing you to save time and streamline your social media strategy with minimal effort. The free version offers one brand, all social media accounts.
8. Canva
Canva allows you to easily create, customize, design, and edit social media posts with a variety of free infographic templates, posters, and presentations. It offers graphic design tools, templates for different platforms, collaboration features, and access to stock images and design elements. Canva Teams makes it easy to schedule any design and publish directly to any social media platform, whether Facebook, Instagram, TikTok, or LinkedIn.
9. Tailwind
Tailwind is a free social media management tool designed to help users create and post high-quality content across platforms like Pinterest and Instagram. It offers a free plan that includes managing one Facebook page, Instagram, and Pinterest profile, with the ability to schedule up to 20 posts and support one user. Tailwind also provides features such as content management, social media monitoring, and trend analysis to optimize your online presence.
10.CoSchedule
CoSchedule is a social media management tool. It supports one user and two profiles across platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. You can schedule up to five messages at a time. You can also post individual messages or create a series of messages to be shared across multiple networks over time. CoSchedule automatically schedules your messages for a great engagement.
11. Friends+Me
Friends+Me is a simple yet effective social media tool that supports Facebook, Twitter, Tumblr, and Pinterest. It is ideal for beginners. It allows two users to manage two profiles and offers scheduling for up to five posts per queue, with two queues available on the free plan. You can quickly upload multiple posts to a queue, saving time on manual scheduling. The tool is flexible and accessible through a browser extension, desktop app, or mobile app for both Android and iOS.
12. Postly
Postly free social media management tools use AI to generate and publish high-converting content across all social media networks, making it an excellent tool for content research and planning. Additionally, with a comprehensive suite of features, including social media management and design studio capabilities, Postly enhances the content creation process for users.
13. Social Champ
Social Champ uses AI to simplify scheduling, posting, and content ideation for your social media accounts. Moreover, its free version allows users to schedule unlimited posts across three selected social accounts, making content management straightforward and efficient. Additionally, the platform features an all-in-one calendar designed to elevate your engaging social media content, bringing it into the online spotlight.
14. Plann
Plann is an all-in-one Instagram and social media content planner that effectively combines scheduling and strategy with post ideas and free templates, thanks to its innovative drag-and-drop interface. Notably, it features seamless integrations with Canva, Google Drive, and Dropbox, which allow users to create their own Brand Calendar and plan like professionals. Furthermore, Plann simplifies analytics by enabling users to monitor TikTok data, hashtag metrics, and more, all from a single platform.
15. Beatflyer
Beatflyer helps you create eye-catching video posts for social networks by allowing the use of animations and effects to make your videos stand out. While it is a paid tool, it also offers a generous free plan that enables you to create unlimited watermarked videos. Moreover, this free plan includes all the features found in the paid version, although it does not allow you to save projects to the cloud.
16. Pallyy
Pallyy is a social media management tool for content creators targeting Instagram and TikTok, providing auto-publishing for major social networks. Users can easily create and schedule posts in advance using the interactive content calendar. However, the Free plan limits users to managing a single social set and scheduling up to 15 posts, while also restricting access to certain features.
17. Planable
This free tool empowers small businesses to effectively manage their social media presence by scheduling updates, publishing content, and reposting as needed. It offers a content calendar for organized planning, post-creation features for engaging content, collaboration options for team efforts, a media library for easy access to visual assets, and basic analytics to monitor social media activity and track conversations.
18. Missinglettr
Missinglettr’s free software enables users to efficiently manage content across multiple social media networks, including Facebook, Instagram, Twitter, and Google Business Profile. It offers features such as scheduling social media posts, maintaining a social media calendar, and providing analytics to track performance.
19. Social Oomph
Social Oomph provides versatile features like social media scheduling, bulk uploading, and analytics, allowing you to manage one social profile while effortlessly scheduling unlimited posts, with a maximum of three posts per hour, without the hassle of coordinating multiple accounts.
20. Kapwing
Kapwing allows you to save time and maximize the benefits of its free video editing tool, which features a user-friendly dashboard that sets it apart. This powerful editing tool offers a free plan without watermarks on images, supports file uploads up to 250 MB, and lets you edit and store content for two days.
In today’s digital age, free social media management tools have become indispensable for businesses and individuals alike.
The tools listed above offer a wide range of features, from scheduling posts to analyzing audience engagement. By carefully considering your specific needs and budget, you can choose the best tool to help you achieve your social media goals.
Remember, the most effective tool is the one you consistently use. So, explore these options, experiment with different platforms, and find the perfect fit for your social media journey.