User Researcher

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We’re looking for a User Researcher to help us build decision-making superpowers by empowering teams with insights. You will help us better understand users, customers, and potential customers of Webflow and how to bring their needs and wants to existing and new product initiatives for Webflow.

By working closely with partners in Product, Design, Marketing, and Data Science, you will leverage qualitative and quantitative methodologies to build a full and robust understanding of what people want. You will synthesize your findings into concise and easy-to-understand insights that are shareable not only with your immediate stakeholders but with all of Webflow. You will work closely with other Researchers as well a with Research Operations to help grow and improve your skills as well as our research practice as a whole.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The specific base pay within this range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: $134,000 – $181,000
    • Zone B: $126,000 – $170,000
    • Zone C: $118,000 – $159,00
  • Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
    • CAD $164,000 – $205,500

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Head of Research

As a User Researcher, you will…

• Own end-to-end research projects, including planning, recruiting, execution, analysis, presentation, and knowledge management.
• Synthesize findings and use compelling narratives to communicate digestible and actionable insights and recommendations to a variety of partners in ways that build trust, informs, and drives consensus around key decisions.
• Influence and support the formation of technical product roadmaps and tactical solution designs that are highly usable and useful to a diverse and global audience.
• Evolve and elevate Engineering, Product, and Design’s (EPD) research capabilities by empowering non-researchers with toolkits, training, and processes to set them up for success in their own research.
• Help grow the Research function at Webflow as the Insights team continues to evolve.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we’ll help you incorporate them into your role.

Requirements:

• Demonstrated skills for collaborating closely with other Researchers, Designers, and Product Managers, particularly in a facilitation or coaching role.
• Comprehensive understanding of Product/Design/User Research as it applies to cloud-based technology.
• Strong oral and written skills a must.

You’ll thrive as a User Researcher if you…

• Have a proven track record of delivering research and collaborating with other teams to discover insights, identify unmet needs, craft better products, and significantly impact company strategy.
• Advocate for mixed methods approaches, combining qualitative and quantitative data to minimize bias and deliver richer insights.
• Have experience leveraging common Research methodologies, including moderated and unmoderated usability studies, contextual inquiries, in-depth interviews, surveys (CSAT, UMUX, etc), and diary studies.
• Work autonomously to drive critical initiatives forward, taking ownership over the successful outcome.
• Share work early and often, gathering feedback and building consensus to deliver high-impact outcomes, expanding your influence within the organization.
• Can draw clear, well-reasoned conclusions and can communicate how you came to that conclusion including potential tradeoffs of each possible solution.

Our Core Behaviors:

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately-owned company.
• 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement
• Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support health and wellness, smart work, and professional growth
• Professional career coaching, internal learning & development programs
• 401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage
• Discounted Pet Insurance offering (US only)
• Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor.

Please note:

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you’ll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.