The RVP, Customer Expansion is a strategic leadership role responsible for driving revenue growth through the development and execution of effective upsell and cross sell strategies. This position requires a dynamic leader with a deep understanding of customer needs, market trends, and sales processes. The RVP, Customer Expansion will work closely with cross-functional teams to identify opportunities, develop tailored solutions, and implement programs that enhance customer value and increase sales.
Job Responsibilities
- Strategic Planning and Execution
- Develop and implement a comprehensive upsell strategy aligned with the company’s overall business goals.
- Identify target segments and develop tailored upsell approaches for different customer profiles.
- Continuously monitor and adjust strategies based on market trends, customer feedback, and performance metrics.
- Team Leadership and Development
- Lead and manage a team of upsell specialists, providing guidance, training, and support to achieve sales targets.
- Foster a culture of high performance, collaboration, and continuous improvement within the team.
- Set clear goals, performance metrics, and expectations for the upsell team.
- Cross-Functional Collaboration
- Work closely with solution consulting, customer success, sales development, and marketing teams to ensure alignment and integration of upsell strategies.
- Collaborate with customer success to develop and support upsell opportunities.
- Partner with marketing to create effective promotional materials and campaigns that drive upsell initiatives.
- Data Analysis and Reporting
- Utilize data and analytics to identify upsell opportunities, track performance, and measure the effectiveness of upsell initiatives.
- Provide regular reports and insights to senior leadership on upsell performance and revenue impact.
- Implement tools and systems to enhance data-driven decision-making within the upsell team.
- Revenue Growth
- Drive revenue growth through effective upsell strategies, ensuring a significant contribution to the company’s overall sales targets.
- Identify and pursue new revenue streams and market opportunities.
- Develop pricing and packaging strategies that maximize upsell potential.
- Other duties as assigned
Required Qualifications
- Minimum of 10 years of experience in sales, business development, or a related role, with at least 5 years in a leadership position focused on upselling or account management.
- Proven track record of developing and executing successful upsell strategies.
- Strong leadership and team management skills.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in data analysis and using CRM systems.
- Strategic thinking and problem-solving abilities.
- Customer-centric mindset with a strong focus on delivering value.
$180,000 – $200,000 a year
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