As the Partner Marketing Manager at FloQast, you will be responsible for developing and implementing partner marketing programs with FloQast’s consulting partners, including implementation partners, as well as Private Equity and Venture Capital partners . This strategic and tactical role will focus on building and nurturing relationships with key strategic partners, driving joint marketing initiatives and ensuring the success of our partnerships. Your expertise in partner marketing, collaboration, and communication will be essential in shaping the success of our alliance efforts and expanding FloQast’s reach in the market.
*Visa sponsorship is NOT available at this time

What You’ll Do

    • Campaign Development & Execution: Develop and execute joint marketing campaigns and co-marketing initiatives with partners to generate leads, increase brand awareness, and drive revenue growth. This includes planning, budgeting, creative development, lead delivery and campaign measurement. Additionally this may include the coordination of “to partner” communications by developing messaging and vehicles that drive greater engagement and enablement and support the creation and launch of key partner program initiatives, including a new partner portal, go to market motions, etc.
    • Consulting Partner Strategy Development: Collaborate with the Business Development team to develop  comprehensive marketing strategies aligned with FloQast’s business goals and growth objectives. Identify and prioritize potential partners based on strategic fit, market opportunities, and customer needs.
    • Partner Relationship Management: Serve as the main point of contact for marketing programs, fostering open communication, mutual trust, and collaboration. You will also conduct regular check-ins and marketing strategy meetings with partners, where you will be the lead during these meetings. This includes working closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and successful execution of joint initiatives.
    • Marketing Collateral and Content: Collaborate with a cross-functional team (business development, partner and field marketing, demand generation, product, product marketing, PR, web, community, creative, etc.) to create compelling marketing collateral to support joint marketing initiatives, content, and assets to support joint marketing initiatives. This includes case studies, whitepapers, blog posts, videos, and other materials.
    • Performance Tracking and Reporting: Define key performance indicators (KPIs) and track the success of consulting partner programs and joint marketing campaigns. Regularly analyze and report on program performance, providing insights and recommendations for continuous optimization and improvement.
    • Webinar & Event Development, Execution & Participation: Represent FloQast at webinars, industry events, field events, partner conferences, and other networking opportunities to expand partner relationships and promote FloQast’s brand and solutions.
    • PE/VC Marketing Support: In addition to your primary focus of supporting our consulting partnerships, you will be asked to support our PE/VC partner team as well, aligning with the PE/VC partner team to support their strategic goals. With this team, you will lend support primarily through content development and event planning, as needed.
    • Any other tasks that may be assigned to help the company achieve it’s identified goals.

What You’ll Bring

    • 5+  years of partner marketing experience highly desired, ideally experience supporting consulting partnerships
    • Minimum of 5 years of B2B marketing experience
    • BA/BS degree; prior accounting or fintech experience or former CPA a big plus
    • A “builder” mentality with strong collaboration skills
    • A track record of driving B2B sales results through partner marketing programs and initiatives
    • Demonstrated cross-functional marketing expertise and co-marketing experience
    • Solid understanding of the finance and accounting or the fintech ecosystem a plus
    • Exceptional written and verbal communication skills
    • Strong analytical skills matched with brand and relationship-building experience
    • Successful project management skills and a proven ability to work across functional areas to implement strategies
    • Familiarity with Hubspot, Salesforce, Asana is preferred
    • Ability to drive strategic initiatives, gather the pertinent information, work with critical stakeholders and drive successful outcomes autonomously
    • Energetic, positive and enthusiastic team player with strong interpersonal skills and collaborative orientation
    • Excellent organizational and leadership skills with the ability to work independently and effectively with minimal supervision
    • Ability to work well under tight deadlines and respond to rapidly changing demands and fulfill efficient follow ups
    • Ability to take vague concepts and create actionable plans and projects
    • Impeccable work ethic and integrity with high ethical standards
    • Sense of ownership and pride in your performance and its impact on company’s success
#LI-Remote
#LI-SB1
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The base pay range for this position is $90,000- $120,000
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