Senior Copywriter

We are hiring a Senior Copywriter to create engaging, on-brand, results-driven storytelling and copywriting that communicates, educates, and inspires our Parsley audiences. You’ll help refine our brand voice across our marketing channels and throughout the customer experience with conversion-driving copy. You will lead creating copy for marketing content that ranges from seasonal campaigns to emails, paid performance initiatives to landing pages, and everything in-between. Our ideal candidate is a storyteller who can think strategically and conceptually, and who’s comfortable working in a fast-paced, execution-oriented startup environment. You will sit on the Creative team and work closely with the Marketing team (Growth, CRM, Brand), Product and Clinical teams.

You are a conceptual and creative thinker who is a self-starter, and collaborative to the core. You think and write audience-first, and have a deep understanding of your audience’s point of view. You can easily pivot from writing emotional marketing copy to concise conversion-driving copy whenever needed. You’re a skilled writer who can articulate a complex brand mission, enhance a member’s experience, and support key business initiatives through inspired copywriting and smart content strategy. You recognize the power of language to establish an identity, elevate an experience, evoke a feeling, and motivate a consumer. You’re always looking for the story—to educate, inspire, or sell.

What you’ll do:

• Deeply understand our target audiences- who they are, what they do, why they do it and help craft the brand voice to ensure it is consistent and strong across every persona
• Understand and update our personas annually to ensure we’re reaching our target audience every time
• Develop multiple paths of messaging to reach audiences across our three business channels (DTC Cash, DTC Payer, and B2B2C)
• Understand the differences between the business channels and how to compel enrollment and engagement across all of them
• Develop our voice throughout the customer journey and lifecycle by crafting compelling and conversion driving copy for digital experiences, including email, social, website, member communications and offline channels.
• Own copy creation for all marketing communications, brand campaigns, growth needs, and website assets.
• Understand trends in the telehealth space and beyond. Take sensitive, highly personal, and subject matters and turn it into messaging that resonates with our audience
• Collaborate with members of the marketing team to create copy for all channels and work with our growth team to understand performance of creative assets so we can constantly learn and improve
• Synthesize complex pieces of information from science writing and data and effectively translate that into marketing, social media and ad copy
• Tackle old problems in new ways–bringing fresh ideas on how to get a consumer to take a desired action.
• Continually help to define processes to effectively deliver high-quality content in a fast-paced environment in a timely manner

What you’ll need:

• 4+ years of copywriting experience primarily with digital brands, working at start-up or agency
• Ability to reach beyond pure copywriting to develop content strategies, personas and brand voice guidelines
• Ability to write to multiple audiences at the same time
• Previous experience in the health and/or wellness space
• Ability to translate brand guidelines into a consistent, ownable voice.
• Ability to think conceptually and passion for branding, storytelling, and producing engaging content and campaigns
• Comfort writing across a variety of digital channels with proven experience writing for performance channels including, email, landing pages, and paid ads
• An understanding of how and when to write emotional consumer facing copy and also quick conversion driving copy
• An interest in creating and refining process to make work more efficient and help improve processes across the team

Benefits and Compensation:

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend

Parsley Health is committed to providing an equitable, fair and transparent compensation program for all employees.

The starting salary for this role is between $85,000 – $100,000, depending on skills and experience. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.