ActiveCampaign’s Global Marketing Operations team is seeking a Marketing Analyst to develop datasets, build data pipelines, and formulate key insights for the marketing and sales organizations that help us optimize programs, model toward predictable growth, and report on marketing impact.  Working with cross-functional business partners in Revenue Operations, Sales, Finance, and Business Operations, you will develop, maintain, and share key reports, and dashboards for ongoing team usage and business reviews.  Your research and discoveries will play a pivotal role, influencing programmatic decisions throughout the customer lifecycle.  Most importantly, your commitment to objectivity and integrity, with a collaborative approach will set you up for success within this team of award-winning marketers.

What your day could consist of:

  • Serve data needs across different marketing teams
  • Audit marketing data to ensure the accuracy and quality of the database
  • Report on the effectiveness of marketing programs, including multi-attribution campaign performance, pipeline contribution, customer acquisition cost, and marketing ROI
  • Create effective reporting and identify needs for data enrichment/cleansing
  • Monitor KPIs and alert key business stakeholders to important shifts in data patterns

What is needed:

  • 3+ years of experience in marketing operations, analytics, business intelligence, or a business analyst role
  • Intermediate experience with writing and optimizing SQL queries
  • Experience with any analytical/visualization tool (Looker, Tableau, etc.)
  • Experience with leveraging data to optimize programs
  • A love of the customer and a desire to optimize their buying experience
  • Naturally driven to endlessly explore new angles toward identifying gaps, trends, and opportunities
  • Results-oriented self-starter with strong teamwork and problem-solving skills
  • Experience in SaaS and serving the SMB market is a plus
  • Experience with R, Python is preferred
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