marketing degree

Wondering what a the range for a marketing degree salary is?

Marketing majors have a wide range of career options and salaries that are equally varied. Within marketing, there are numerous specialized fields with varying salaries based on experience, company size, and subject matter. A marketing team is necessary for almost every sector and business, making this a sought-after and expanding field.

In this post, we go over the typical salary for marketing majors, their employment prospects, and how to grow in the field.

The Average Marketing Degree Salary

The most frequent jobs held by marketing majors in their fields are those of marketing managers. To create and carry out their own marketing strategy, these experts carry out extensive study on markets, target audiences, and other marketing techniques.

Your ability to generate money might occasionally be significantly affected by a marketing degree. Salary varies by position, but in 2022, the typical yearly income for US graduates with a bachelor’s degree in marketing was $54,500. For people with an associate’s degree in marketing, the equivalent salary is $40,000.

An anticipated increase in jobs through 2030 is provided by the U.S. Bureau of Labor Statistics (BLS). The location, amount of education, years of experience, work environment, and other factors all affect actual earnings. Salaries may vary much further for those who work part-time or independently.

Over the coming several years, these and related roles should experience faster growth than others. For instance, the advent of the digital age should accelerate the growth of digital marketing positions. Organizations, however, take a while to adapt to the numerous advantages of digital advertising or retrain their internal marketing team.

Marketing Degree Salary by Careers

Today’s marketing manager careers are so diverse that citing a single average compensation would be deceptive. The pay may vary according to the role’s demand and any number of specialties. For instance, search engine optimization (SEO), a talent that wasn’t very widespread until recently, requires technical knowledge to acquire.

Here are some common marketing degree salary in yearly earnings.

  • Marketing Associate

Annual average salary: $50,200

Within agency hierarchies, marketing associates perform a supporting function. They carry out market research, assist the team in their efforts, handle administrative duties, provide presentations and proposals, and interact with clients.

  • Social Media Manager

Annual average salary: $50,000

Social media platforms are used by social media managers to interact with users. They manage content, build brand awareness and reputation, and cultivate leads and sales. Some managers also produce their own content, such as attention-grabbing movies or useful infographics.

  • SEO Specialist

Annual average salary: $55,100

Experts in search engines, SEO specialists use their know-how and abilities to optimize a company’s online content. They monitor, summarize, and assess website analytics data, control marketing campaigns and their costs, create and put into practice link-building plans, and do continual market and rivalry research.

  • Digital Marketer

Annual average salary: $65,000

For use in their online marketing campaigns, digital marketers analyze, quantify, and measure data. They manage various accounts via a digital dashboard, conduct social media audits, and plan, create, and carry out marketing campaigns for websites, social media, and email.

Related: Digital marketing specialist career path

  • Marketing Analyst

Annual average salary: $66,400

To help firms make informed decisions about their marketing and other initiatives, marketing analysts collect and evaluate data. They create market surveys, write reports, create plans, and interact with clients.

  • Marketing Manager

Annual average salary: $68,700

Marketing managers are in charge of all marketing-related tasks within their organization. Hence, they generate and publish marketing materials, manage lead generation, plan campaigns, coordinate campaigns, design strategies, and monitor results.

See: How to become a digital marketing consultant

Marketing Degree Salary by Careers

The fact that marketing is not exclusive to any one business is one of its biggest benefits. Every business needs skilled marketers who can create excitement and interest in their goods and services.

With this adaptability, marketers could be able to raise their remuneration if they transition into higher-paying sectors. For instance, in 2020 the median pay for a marketing manager in the US was $141,490, whereas the average pay for a marketing manager in the technology industry was $171,020. According to the US Bureau of Labor Statistics, marketing managers also typically earn more in the fields of advertising and public relations, scientific research and development, cable and subscription services.

How to Grow in the Marketing Field

  • Strengthen your tech skills

Marketing is a dynamic field that is continuously changing due to new technologies, developing markets, and shifting consumer needs. By picking up new tech skills relevant to your present or future job objectives, you can keep on top of trends. For instance, marketing managers could wish to brush up on customer relationship management (CRM) tools, while email marketing managers can keep up with the most recent email marketing services outside of well-known platforms like Mailchimp and Constant Contact.

Looking over the “necessary” portion of job advertisements might help you identify any areas you need to learn or strengthen if you’re not sure where to begin.

  • Boost your presentation abilities

A significant portion of the work involves presenting your ideas and opinions to both a team within the company and your clients. Marketers frequently find themselves in circumstances where they must persuade people of the validity of their ideas. When presenting to clients, this is very important. Clients may not have faith in your plans if you present bad ideas or present poorly. Ineffective presentations cost agencies clients. Presentation abilities are learned via practice. Use every chance you get to speak in front of your team and present ideas.

  • Improve the effectiveness of procedures

There are times when a lot of agencies have a lot of client work. It’s crucial that you and your team identify methods for streamlining procedures or utilizing more effective software. Spend the necessary time each day researching current trends to keep on top of things. New concepts should be presented to management and your team. But to do that, you might have to take the initiative in organizing and carrying out the change. Hence, you stand out and increase your chances of getting promoted by introducing fresh, practical ideas and seizing leadership possibilities.

  • Keep track of your best achievements.

Keep a record of any exceptionally outstanding work you do in your role for future use. Include a remark on your CV with the precise percentage increase, such as “my latest campaign for a customer increased their attendance by 120 percent.” Recruiters love to see particular numbers and statistics on resumes since they serve as further evidence that your experience is valid. Even if you’re not looking for a new employment, keep a record of your greatest successes for your own records.

  • Consult your manager

Certainly, talking with your manager is one of the best strategies to advance in your job. Describe your enthusiasm for the business and the future. Therefore, after completing the preceding stages, you will have a ton of documentation supporting your worth, talent, and experience. Hence, use your best achievements, process improvements, and presentation abilities to persuade your manager that you are up to taking on more responsibility if you haven’t yet received an offer.


In Conclusion:

You are not restricted to a profession in marketing if you have a marketing degree. You can apply that degree to different industries since you should take core classes in business, sales, advertising, communications, and even customer behavior. Some career options with a marketing degree include business analyst, sales representative, and internal communications specialist.

Additionally, because a marketing degree teaches transferrable abilities, you can use what you’ve learned about communicating, planning, and maintaining organization in different professional paths.


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