Vice President of Marketing

We are a small yet mighty Marketing Team looking for an experienced Vice President of Marketing to spearhead our growth efforts in the competitive landscape of prosumer & enterprise software. In this pivotal role, you will own the company’s marketing strategy and execution on both the B2C and B2B sides of our business. Reporting directly to the CEO, you will own all aspects of our messaging and positioning, channel mix, media spend and associated analytics. Your team will drive customer acquisition and retention on the B2C prosumer side of our business, and our B2B marketing efforts in close conjunction with our Sales and Account Management teams on the B2B side of our business.

What you will do

• Own our entire marketing funnel, ensuring efficient acquisition, high retention and sustained growth.
• Balance effort for Prosumer vs. Enterprise by assessing and determining the optimal allocation of resources and effort between the two segments to maximize growth and market penetration.
• Craft and iterate on our positioning, and messaging ensuring that it resonates with thought leaders, buyers and end-users at every touchpoint.
• Develop and scale a high-performing marketing team by investing and supporting them with the resources and infrastructure to scale.
• Strategically price and position our products in the market to maximize value.
• Execute and optimize multi-channel marketing campaigns to drive adoption and retention.
• Utilize refined marketing attribution methods to measure and monitor campaign effectiveness.
• Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives.
• Brainstorm and execute new experiments that directly drive revenue and customer adoption.
• Manage competing priorities by collaborating with and rallying cross-functional stakeholders in order to drive momentum towards shared goals, together.

Who you are

• Proven Experience in Prosumer Software Customer Acquisition: Over 7 years of leadership roles within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing.
• Product-Led Growth Experience: Proven ability to implement and optimize product-led growth strategies to drive scalable growth.
• Deep Experience with Enterprise Marketing: Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations.
• Sales-Led Marketing Expertise: Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.
• Proactive Team Leadership: Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance.
• Mastery of Marketing Attribution: Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives.
• Expertise in Marketing Analytics: Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.

Benefits

• Flexible vacation policy and a fully remote work policy
• 100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
• Comprehensive 401K program
• FSA and Commuter Benefits
• Competitive Equity with a 4 year vesting schedule
• Life / AD&D and Disability Coverage
• Parental leave for birthing or non-birthing parents – specific to each state / 60% coverage under company secondary insurance for birthing parent