Kalshi is looking for a Social Media Lead to join our Growth team. You will be responsible for defining and executing Kalshi’s social strategy as the company scales. Your mandate will be to promote the Kalshi brand and optimize for virality. We have new markets every week about things that are trending and viral—your role is to creatively figure out how to make us part of the public discourse constantly. You will need to move fast, be disciplined, and be creative.

This primarily involves curating content schedules, managing and growing our online presence, measuring analytics, and driving brand consistency across all social media platforms.

Key Responsibilities:

  • Define our social platform strategy, ensure best practices for social content, and manage our social content calendar.
  • Develop market-driven social campaigns across various channels (Economics, Politics, Tech, AI, Oscars, Music, etc.)
  • Product high-quality killer content at lightspeed
  • Optimize for virality and determine how to get our markets and market odds in the public discourse
  • Monitor key metrics and adapt strategies in response to data
  • Ensure brand consistency and unify Kalshi’s voice across channels
  • Oversee the influencer strategy, including optimizing influencer spending and negotiating with top-tier influencers.
  • Identify and engage with potential brand influencers or collaborators, and work on influencer content creation

About You

  • Some experience in the social media space
  • Track record of growing engagement and audience across all major social platforms
  • Track record of developing killer messaging and killer creatives that tap into the zeal
  • Keen eye for spotting hilarious social content and trends
  • Ultra creative – can go crazy from time to time
  • Strong writer
  • Thrive in fast-paced, high-pressure environments (you’re going into battle!)
  • Bonus: experience with graphic design or video editing tools
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