SOCIAL MEDIA MANAGER

The Social Media Manager will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be working closely with the content, creative, and communications teams. The ideal candidate is a highly motivated, creative individual with experience and a passion for connecting with current and future customers.

RESPONSIBILITIES:

1. Strategy Development:
   • Develop, implement, and manage our social media strategy on all Skillsoft global social media channels.
   • Define the most important social media KPIs.
   • Stay up to date with the latest social media best practices and technologies.
2. Content Creation:
   • Create, curate, and manage published content (images, video, written) across all social media channels.
   • Collaborate with our in-house creative team to create on-brand, engaging, and innovative content for our channels that tells our story.
3. Community Engagement:
   • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
   • Foster and strengthen relationships with industry professionals and influencers via social media.
4. Analytics and Reporting:
   • Analyze and report on the performance and efficiency of campaigns.
   • Work with our content and product teams to create quarterly plans to support our key initiatives and strategies.
   • Utilize our social media management tool, Sprout Social, to measure campaign and quarterly performance.
5. Collaboration:
   • Work cross-level with our executive team to identify social media best practices, strategies, and content for our C-level executives.
   • Manage outside agencies in partnership with our content team to execute our influencer marketing program.
   • Collaborate with our internal communications team to support employee advocacy efforts on social media.

SKILLS & QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven work experience as a Social Media Manager or similar role.
• Excellent knowledge of Facebook, LinkedIn, Instagram, and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with social media management tools (e.g., Sprout Social).
• Excellent multitasking skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal, presentation, and communication skills.

Preferred Qualifications:

• Experience with graphic design tools such as Canva.
• Experience in a similar industry.

Target base salary range for this job requisition is anticipated to be $91,000 to $113,000 annualized.