The Product Marketing Manager will be responsible for developing and executing go-to-market plans for Agiloft products and services.

Job Responsibilities

    • Create compelling go-to-market materials such as web content, product presentations, datasheets, white papers, contributed articles
    • Work with the marketing team to develop appropriate content for each stage of the sales cycle across all channels
    • Manage product launches and new software releases
    • Lead competitive analysis and share competitive learnings with marketing, sales, product management, and customer success teams.
    • Serve as primary Agiloft evangelist by presenting at industry conferences, customer meetings, and other internal and external events
    • Work with SDRs and sales teams on product positioning and messaging including sales training on products, competitive positioning, scripts, and cheat sheets
    • Develop customers insight through customer and prospect interviews and quantitative surveys
    • Define market opportunity and inform product roadmap by analyzing competitors and working with customer success, sales, engineering, and product teams
    • Additional duties as assigned.

Required Qualifications

    • Minimum of two years Product Marketing experience
    • Bachelor of Science or Bachelor of Arts degree or equivalent experience
    • Knowledge of the contract management, legal tech, procurement, or sales operations marketplaces
    • Demonstrable ability to develop content such as white papers, product presentations, etc.
    • Experience managing product positioning and competitive analysis
    • Experienced in launching products
    • Experience collaborating effectively across functions like sales and product management to achieve results
    • Experience delivering compelling product marketing results and product revenue growth
    • Experience managing and developing new product marketing programs with clear data-driven results
    • Demonstrated success in driving successful customer engagement leading to customer advocacy
    • Experience working with demand generation to deliver high converting programs
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