Reddit is looking for a Sr. Ads Measurement Lead to help our advertisers succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.
Responsibilities:
- Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation, vendor relationships, and working closely with Reddit’s sales, product, and product marketing teams
- Leverage measurement results to drive business growth for our clients – developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
- Develop and execute mutual learning plans with clients in order to co-develop Reddit best practices. Work and consult across a breadth of measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling.
- Work with measurement vendors and with advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
- Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
Qualifications:
- 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
- Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
- Knowledge of North America Measurement solutions, vendors, and norms.
- A knowledge of experimentation and familiarity with the underlying statistical methods
- A strong background in the execution, analysis, and presentation of quantitative advertising research.
- Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
- Experience working with measurement vendors, product management, and product marketing teams to bring new services and capabilities to life at a technology company
- A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
- Exceptional written and oral communication skills – you’re articulate and engaging
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days off
- Generous paid Parental Leave
- Paid Volunteer time off
Pay Transparency:
This job posting may span more than one career level.
In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.
The base pay range for this position is:
$167,500 – $234,500 USD
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