Product Marketing Manager – US

About the Role

CloudBees is looking for a Product Marketing Manager for our leading DevSecOps products. This role is for a product marketer who has a good grasp on the evolving technology space in order to speak authoritatively and authentically to the B2B Technology buyer.

What You’ll Do

Priority 1 – partner with Product, Sales, and Communication leadership to drive visibility, awareness, and excitement for our product.

Priority 2 – partner with Product Marketing, Demand Generation, Product, and Sales teammates to continually improve and refine our messaging and positioning, pricing strategy, and value to organizations.

Priority 3 – find and create data-based stories to tell in campaigns, on our website, and to our clients to help them understand the benefits of our product.

Your everyday responsibilities:

• Manage/run product launches. Work with Demand Gen and other stakeholders on campaigns and strategic projects – from driving awareness to increasing upsells.
• Critically think about any products, strategies, or requests that come your way.
• Collaborate across internal teams.
• Communicate the product value to various audiences, using various methods (digital collateral, videos, etc.)

Who you’ll be working with:

You’ll be on the Product Marketing team, reporting to our VP of Product Marketing. In addition to your Marketing partners, you’ll also be working with Product, Engineering, Design, Communications, DevOps, Customer Success, and Sales teams across CloudBees. We’re a highly collaborative company.

Role Requirements

• You have experience in B2B product marketing to technology buyers.
• You are a trusted partner. Product, Sales, and other Marketing team members turn to you for your knowledge and perspective, they want to collaborate with you, and they trust that you’ll be critically thinking about everything that comes your way.
• You are a leader and a doer. You can get into the weeds to run launches and analyze data.
• You have experience with or want to learn how to look for gaps in the market that you can bring to your Product partners and develop into thought leadership.
• You understand at least one of our primary B2B technology buyers – C-Suite down to Developers. You have marketed products to one or more of these B2B buyer personas.
• You have created compelling positioning and messaging and have worked with internal partners on go to market strategies for Sales teams and/or other channels.
• You have translated complex technical concepts and technologies into strategic business and customer-centric value propositions.
• You have shared these concepts in a variety of media (pitch decks, website copy, white papers, videos, emails, blogs, social).
• You closely follow, understand and/or can create technical content and marketing materials that cover concepts and technologies in the developer and technologist workflow (e.g. DevOps, CI/CD, public Cloud, containers, Kubernetes, etc.).
• You have partnered with sales enablement to create and/or lead sessions to help AEs understand our product and how to position it effectively with prospects and customers.
• You have developed deep technical knowledge about products and capabilities, competitor products and services, and the competitive landscape in general.
• You know why attention to detail is important and you focus on the details in everything you do.
• You are comfortable working with data. You know how to get the data you need, how to analyze it, and turn it into stories to support product positioning, marketing campaigns, or sales collateral.
• Skilled at collaborating with and speaking the language of Technology B2B buyers and sellers.

You have done and can do these things…

• Learned a new product quickly.
• Work cross functionally across teams and build trust with your partners.
• Excel at working collaboratively.
• Manage your priorities and requests.
• Think and act strategically as well as execute on tasks on time.
• A strong storyteller and writer, you know how to get and keep attention from different B2B buyers.
• Communicate effectively – you can adjust how you communicate depending on who you are speaking with and what you need to say.
• Write up findings and present them to various partners so they know what they need to know and have clear direction to make decisions.
• Familiarity with how DevOps, software development, CI/CD tools, and IT teams work and collaborate together.

If this job interests you but you aren’t certain if you meet all of the requirements, apply anyway – we value different perspectives and experience. We’ll only consider applications with a cover letter – please make sure to include yours and tell us what you’ll bring to the team.