As a Demand Marketing Manager, you’ll be responsible for developing, supporting, and executing campaigns to drive leads, pipeline and revenue. This role is highly cross-functional, requiring partnership with fellow marketers and teammates in product, engineering, sales, success, and more. Must be able to thrive in a fast-paced, high-growth culture. We’re still a young team, so each member plays an integral role in building the foundation of our future marketing organization.

Role Responsibilities

    • Build and execute a world class demand generation strategy (digital, search, webinar, nurture, email) to achieve unitQ’s acquisition goals and drive revenue growth
    • Manage day-to-day campaigns, audiences, creatives, budget to maximize efficiency
    • Support ABM go-to-market strategy and build scalable campaigns that drive awareness and opportunities for targeted accounts
    • Maintain a data-driven approach through testing and optimization
    • Ensure proper tracking, tagging, attribution and automation
    • Develop a deep understanding of existing and prospective customers and what drives them to convert into leads and customers
    • Work closely with a growing sales organization
    • Manage monthly/weekly/daily reporting of engagement, lead, spend, ROI, conversion rates, and other performance KPIs
    • Work cross-functionally with marketing, sales, success and engineering teams to understand our key audience and develop strategies to reach them
    • Keep up with the marketing landscape, and identify new opportunities and channels for growth
    • Manage multiple projects while meeting tight deadlines

Role Requirements

    • 5+ years of experience creating and driving successful marketing programs
    • Worked at B2B, SaaS, or startup environments ideal
    • Proficiency in web, content management, webinar, cross-channel attribution, and analytics tools (eg. Google Analytics, Hubspot, Salesforce)
    • Proficiency in various ad platforms such as Facebook, Google, LinkedIn, Bing
    • Excellent written, verbal and visual communication skills
    • Customer-centric mentality
    • Highly collaborative team player who enjoys working directly with marketing, product, sales, success, and more.
    • Adaptability to try new ways of doing things with the ability to learn from failures and move on
    • A commitment to learning
    • Experience working for a high-growth stage startup
    • A desire to win and with a stellar attitude

We Offer:

    • Flexible/unlimited PTO
    • Medical, Dental and vision are through BlueShield and Kaiser.
    • 401(k) Plan
    • Life insurance
    • $50/month internet/cell phone/equipment reimbursement starting January 1, 2022
    • Thrive Market – company paid membership and $50/month stipend for remote US employees only, starting January 1, 2022
    • Weekly team dinners in office
    • Continuing education reimbursement
    • Stock Options
    • Snacks and dog friendly office environment
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