Marketing Operations Lead (Campaign Operations)

As Headway’s Marketing Operations Lead (Campaign Operations), you’ll be responsible for owning and optimizing high quality marketing processes that help us acquire and convert tens of thousands of therapists as we build a new mental healthcare system.

We’re looking for a detail-oriented and execution-focused Marketing Operations professional to scale our marketing programs and ensure campaigns are executed flawlessly. This role is responsible for operationalizing marketing campaigns from planning to launch, building automation frameworks, and ensuring systems and processes are optimized for scale. You’ll collaborate cross-functionally with Marketing, Creative, and RevOps to drive efficient go-to-market execution and enable a seamless experience for both internal stakeholders and prospective providers.

You will:

• Execute Scalable Campaigns: Lead the end-to-end execution of marketing programs, ensuring timely delivery and flawless execution across channels
• Enforce Tracking & Governance: Ensure proper UTM tracking and enforce Salesforce campaign governance for consistent reporting and attribution
• Establish QA Processes: Develop and enforce robust quality assurance standards to ensure operational excellence and campaign accuracy
• Build & Optimize Nurture Programs: Design complex, automated email nurture flows and continuously iterate to improve conversion performance
• Manage Event Technical Operations: Own the technical setup and execution of both online and in-person marketing events, ensuring seamless experiences
• Oversee List Management: Create and manage compliant, efficient list import processes to support targeted campaign execution
• Training: Develop training materials and documentation to empower marketers with self-serve campaign capabilities
• Optimize Ticketing Workflow: Manage and improve the Marketing Ops ticketing system (e.g., JIRA) to streamline requests and accelerate campaign launch cycles
• Evaluate Campaign Performance: Monitor and report on campaigns performance and impact

You’d be a great fit if:

• You have 3-5+ years of Marketing Operations experience
• You are a subject matter expert for operational excellence, and have expertise in Marketo and Salesforce
• You have experience with various event tooling (ex., Zoom, Splash, LiveEvent, ON24, iCapture, etc) and landing page systems (ex., Unbounce)
• You are detail-oriented and enjoy managing complex end-to-end processes, and enjoy building operationally efficient processes from scratch
• You thrive in the unknown and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• You are motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare
• You like to dig into data for storytelling, justifying investment and prioritization of initiatives
• Bonus points if:
  • You have experience in high growth technology environments with a large amount of autonomy, ideally building 0-1
  • You are Marketo Certified

Compensation and Benefits:

The expected base pay range for this position is $97,240 – $143,000