Social Media Specialist

We’re looking for a B2B social media strategist to build out a best in class organic social center of excellence for global tentpole events (such as the Cannes Lion Festival of Creativity and Pinterest Presents, our annual global advertiser summit) and key product campaigns as part of the Pinterest Business Marketing team. In this role, you will partner closely with a variety of teams including the consumer social team, sales, product, in-house creative team and more to elevate and expand Pinterest’s organic social presence in the B2B space to drive spend optimism for our brand amongst our core audience of global advertisers and agencies.

What you’ll do:

• Support and help develop global social media strategy for our global tentpole events (e.g. Cannes) and product campaigns across owned B2B social channels that delivers against the goals of the Pinterest Business Marketing team
• Co-own a social editorial calendar in partnership with all business marketing sub-teams and key partners across comms, consumer social, product, sales and investor relations
• Consult with campaign & program leads across global and regional teams on social strategies
• Oversee, plan, deliver & post best in class content across channels by working in partnership with our internal creative team. Serve as global-local point of contact to ensure that relevant assets developed by the Global Campaigns & Programs team are localized and distributed to regional teams (and set timeline expectations accordingly)
• Serve as an advocate for implementing best practices and keeping channel best practices up to date
• Execute social strategy and content capture (in partnership with our creative team) across global tentpole events, most notably Cannes and Pinterest Presents (our annual global advertiser summit)
• Develop strategies and programs to increase Pinterest Business marketing social channels audience
• Further build & execute our community management discipline to ensure we are actively engaging with users, responding to comments, messages, and feedback
• Monitor, track and analyze and report on performance, optimizing for engagement/goals and deriving actionable insights
• Identify emerging social media trends and platforms to keep Pinterest’s B2B messaging at the forefront of digital innovation

What we’re looking for:

• The ideal candidate has experience in the B2B social space, having overseen organic social strategy, editorial calendars, content development in partnership with a creative team, community management, channel growth strategy, best practice development and measurement on behalf of a notable brand or agency.
• We’re looking for a strategic thinker with a passion for social media, a creative mindset, strong collaborator and a history of building successful social media strategies and campaigns in the B2B space
• You have 3+ years experience in social media roles supporting B2B messaging across LinkedIn, X and YouTube
• You have a proven track record of developing and executing successful social media strategies that demonstrate measurable business impact, as well as a record of significantly growing a brand’s following and engagement across channels
• Excellent collaborator who can work cross functionally to develop and execute against social strategy including with comms, product, sales and marketing to enable social-first thinking
• You put a high bar on creative excellence (including imagery/video and social copy/captions) – and feel comfortable advocating with partners to implement channel best practices
• You possess in-depth knowledge of social media platforms, trends, and best practices.
• Must have strong organizational skills, as well as impeccable attention to detail
• Experience with social media monitoring and management tools for publishing, reporting and social listening to optimize engagement and channel performance is a plus
• You have strong written and verbal communication skills
• You love Pinterest and are passionate about the unique role it plays to help advertisers meet their business objectives

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement:

• We let the type of work you do guide the collaboration style. That means we’re not always working in an office, but we continue to gather for key moments of collaboration and connection.
• This role will need to be in the office for in-person collaboration 1-2 times/quarter and therefore can be situated anywhere in the country.

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