The Lifecycle Marketing team is looking to bring on a data-driven Email Marketing Specialist to help support the strategy and optimization of email marketing at Zip.

Working closely with cross-functional teams—including Content, Design, Brand Marketing, Product Marketing, and Sales— this role will oversee the management, design, and execution of prospect and customer-facing email marketing campaigns in Adobe Marketo. Using email best practices and implementing A/B testing, you will optimize response rates, click rates, and conversions while striving to create best-in-class email experiences.

You Will

• Manage the development and execution of email marketing campaigns, coordinating strategy, creative, and asset delivery to ensure campaigns launch on schedule.
• Collaborate across teams to align email content with business goals and customer needs
• Monitor campaign performance and provide actionable insights to enhance engagement and effectiveness
• Support segmentation strategies and personalize messaging based on audience, personas, and buyer funnel stage
• Support A/B testing initiatives—across subject lines, layouts, timing, and creative—to optimize performance
• Stay current on email marketing trends, tools, and compliance standards (e.g., GDPR, CAN-SPAM)

Qualifications

• 2+ years of experience in email or lifecycle marketing, with a strong grasp of end-to-end campaign management
• Background in B2B or SaaS/tech marketing preferred
• Proficiency with Marketo and Salesforce; CRM and email marketing expertise required
• Proven ability to segment audiences and tailor messaging to drive conversions
• Strong organizational and project management skills, with the ability to juggle multiple campaigns
• Analytical mindset with experience running A/B tests and translating results into strategic improvements
• Comfortable working in a fast-paced, collaborative environment