We are seeking a highly analytical and results-driven Conversion Rate Optimization (CRO) Manager to join our team. The ideal candidate will be passionate about leveraging data and insights to improve website performance and drive conversion rates. They will be responsible for developing and implementing CRO strategies, conducting experiments, analyzing results, and collaborating with cross-functional teams to optimize the user experience and achieve business objectives.

The salary range for this position is $130,000-$180,000.  We take into consideration an individual’s background and experience in determining final salary- therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

  • Develop and execute comprehensive conversion optimization strategies to increase website conversion rates and maximize ROI.
  • Conduct thorough analyses of website traffic, user behavior, and conversion funnels to identify areas for improvement and optimization opportunities.
  • Plan, prioritize, and manage A/B tests, multivariate tests, and other experimentation initiatives to validate hypotheses and drive continuous improvement.
  • Collaborate closely with data analysts, UX designers, content strategists, developers, and other stakeholders to implement testing strategies and optimize website elements.
  • Utilize a variety of tools and technologies, including web analytics platforms, heatmaps, session recording, and user feedback tools, to gather insights and inform optimization decisions.
  • Monitor key performance indicators (KPIs) and metrics related to conversion rates, engagement, and revenue, and provide regular reports and updates to stakeholders.
  • Stay informed about industry trends, best practices, and emerging technologies in CRO and web optimization, and apply relevant insights to enhance performance.
  • Champion a culture of experimentation and data-driven decision-making across the organization, advocating for the importance of conversion optimization in achieving business goals.

What We’re Looking For

  • Bachelor’s degree in Marketing, Business, Statistics, or related field; advanced degree or certifications in CRO or digital marketing preferred.
  • Proven experience (3-5 years) in conversion rate optimization, digital marketing, or related roles, with a track record of driving measurable improvements in conversion rates and website performance.
  • Strong analytical skills, with the ability to interpret data, draw actionable insights, and make data-driven recommendations.
  • Proficiency in web analytics tools such as Google Analytics, as well as experience with A/B testing platforms and other CRO tools.
  • Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Exceptional communication and collaboration skills, with the ability to work effectively across cross-functional teams and influence stakeholders at all levels of the organization.
  • Creative problem-solving abilities, with a passion for experimenting, testing hypotheses, and continuously optimizing digital experiences.
  • Knowledge of UX principles, web design best practices, SEO fundamentals, and other factors impacting website performance and user behavior.

Our Benefits

  • Competitive pay and benefits
  • Medical, dental, vision, life and disability insurance plans (100% paid for employees)
  • 401(k) plan with company matching program
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
  • Flexible PTO, 13 company wide days off throughout the year & paid Holiday Shutdown
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership for your preferred circle
  • Free Tile Products
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