We are seeking a highly skilled and experienced Director of Performance Marketing to lead our Client Marketing team. The ideal candidate will have a proven track record of managing a high volume of clients, likely from a background in a marketing agency. This role requires a strong analytical mindset, a passion for data-driven decision-making, and the ability to cultivate a performance-driven culture within the team.
Key Responsibilities:
- Strategic Leadership: Lead and manage the Client Marketing teams, ensuring the successful execution of marketing campaigns for our customers across multiple channels, including Paid Media (PPC) and SEO.
- Client Management: Oversee marketing strategies for thousands of clients, partnering with our product teams to ensure we’re delivering personalized and effective marketing solutions at scale.
- Analytical Excellence: Utilize strong analytical skills to interpret complex data sets, identify trends, and make data-driven recommendations to optimize marketing strategies and drive business growth.
- Performance-Driven Culture: Foster a culture focused on performance and results, setting clear goals and KPIs, and implementing strategies to meet and exceed these objectives.
- Cross-Functional Collaboration: Work closely with other departments, including Customer Success, Sales and Product to align marketing strategies with overall business objectives and client needs.
- Innovation & Optimization: Continuously explore and implement new strategies and technologies to improve campaign performance and efficiency.
Qualifications:
- A minimum of 5 years of experience in performance marketing, with a strong background in either Paid Media (PPC) or SEO (preferably both).
- Proven experience managing a large portfolio of clients, preferably in an agency setting.
- Exceptional analytical and problem-solving skills, with a strong ability to interpret and leverage data.
- Demonstrated success in leading and motivating multiple teams in a fast-paced, performance-driven environment.
- Strong communication and interpersonal skills, with the ability to build relationships with clients and internal teams.
- Experience with marketing analytics tools and platforms, such as Google Analytics, Google Ads Editor, SEMrush, and others.
- Intimately comfortable working in spreadsheets, pivot tables, etc.
$150,000 – $175,000 a year
Plus quarterly performance bonus + stock options + full benefits
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