SEO Strategist

Prioritizing People is one of our core values and has been key to a healthy work-life balance and a great sense of fulfillment and inclusion. We employ a true people first – hybrid model. Live and work where you feel the most productive, whether that is in your home, in an office, or a combination of both.

Join our SEO team where you will own an important function of Stash’s customer acquisition machine. As the SEO Strategist, you will own content direction and SEO growth goals and targets. You will manage keyword strategy, planning, content production, testing, and optimization to drive organic traffic via search.

What you’ll do:

• Perform ongoing keyword research to discover new opportunities and trends based on industry and company product evolution.
• Be the product manager for the end-to-end content production process to target keywords. This includes working with Stash’s editorial team, recruiting and managing contractors and independent contributors, leveraging AI tools, and growing content partnerships.
• Monitor and analyze SEO digital channel performance and maintain reporting on organic campaign performance, traffic, conversion, keyword rankings, and ROI.
• Drive a hypothesis-driven, analytics-based approach to lead improvements in rank and performance.
• Design tests and work with the web and growth team to optimize conversion rates.
• Perform content audits to advise campaigns and content creators on when to create new content, update old content, and consolidate older content to ensure rankings and best practices for optimizing user experience.
• Monitor traffic and understand the impact of optimizations as well as external changes – algorithm updates, SERP changes, Google global algorithm changes.
• Develop technical improvements for page and user experience that will benefit SEO growth and enable our engineering team with SEO insights.
• Responsible for managing SEO forecasting goals using provided models to predict and track performance metrics.

What we’re looking for:

• 4+ years of SEO experience.
• Demonstrated track record of developing creative solutions and achieving SEO success.
• Command of technical SEO, content management, link-building, keyword research and related skills.
• Structured problem-solving skills – dissect complex problems, identify solutions, and prioritize based on potential impact.
• Builder mentality– bias to driving impact hands-on rather than defaulting to delegation.
• Strong understanding of enterprise SEO platforms (e.g., STAT, Ahrefs) and tools as well as a strong understanding of how to best use LLMs to achieve SEO goals.
• Team-first attitude and communication skills that allow you to influence others at all levels and across all functions within the organization to rally behind shared business goals.
• Able to communicate with Engineering teams and explain the impact of technical SEO fixes and request necessary updates.
• Experience with data-driven experimentation and exceptional ability to draw insights from both quantitative and qualitative data.

Gold Stars

• Experience with frontend development concepts and technologies (HTML / CSS).
• Statistical literacy and familiarity and proficiency in technical data skills, e.g. SQL, Python and R.
• Experience in growth-specific analytics.
• Experience with design tools like Figma, Photoshop.