Product Marketing Manager

RevenueCat is the leading in-app subscription solution. That’s not just marketing speak: when apps use some kind of third party solution to handle in-app monetization, over 90% of those apps use RevenueCat. The flipside of that statement is that the majority of apps don’t use a third party at all.

That’s where Product Marketing comes in. We’re looking for the second Product Marketer to join our fledgling Product Marketing team, which will work tirelessly to help a broad range of stakeholders in (potential) customer organizations understand and appreciate the value we deliver. Led by Francie, our Product Marketing Lead, the team will do market research, create messaging, build and executes go-to-market plans, manages the website, and enable our growing commercial organisation with the materials and knowledge they need to succeed.

As our newest Product Marketing Manager, you’ll support operationally at first, but – as your understanding of the unique context grows – will increasingly own areas of the Product Marketing function that best fit your interests and skills.

What you’ll be responsible for:

Together with the rest of the team, you’ll develop, improve ,and express our messaging and positioning. With time, you’ll be a RevenueCat expert, able to articulate what we do and why it matters for personas ranging from mobile developer to data engineer, and marketing director to CEO.

Within the first month, you’ll:

• Gain basic RevenueCat product experience (we have engineers and advocates eager to help you out)
• Develop your understanding of the app ecosystem, specifically around app development and monetization
• Meet and form relationships with people across the org, focusing primarily on your main collaborators across Marketing, Sales, and Product
• Present your “first ship”, a RevenueCat onboarding tradition where you create and share something meaningful with the rest of the team based on your first two weeks in the role. Examples could be:
  • Dive into a specific persona / market segment combination to present your initial thoughts around challenges, opportunities, and value,
  • Publish a new landing page for a specific app category, or
  • Whatever you’re inspired to do

Within the first 3 months, you’ll:

• Regularly (virtually) meet RevenueCat users to deepen your understanding of challenges, use cases, and value
• Assess current product marketing efforts and identify areas for improvement and new opportunity
• Collaborate with the Sales org to research, produce, and roll out sales collateral
• Assist on product launch plans and other go-to-market projects
• Assist on the production of new website pages

Within the first 6 months, you’ll:

• Independently collaborate with the Product org on product launch plans and other go-to-market projects that lead to feature adoption or new customer interest
• Independently collaborate with our biggest customers to capture their experiences in customer stories and other reusable formats
• Prioritise, research, and manage the production of new website pages

After 12 months, you’ll have:

• Become a key partner for folks across the Product, Sales, and Marketing organizations
• Managed several effective product launches and pieces of sales collateral, owning the process from planning to determining (and hitting!) success metrics
• Traveled to a conference or event to talk to (prospective) users in person (optional, but – if you’re able to – a great way to immerse yourself in the ecosystem)
• Learned more about app development and monetization than you could have ever imagined

What you’ll need to be successful:

• 3+ Years of experience in Product Marketing in a B2B or B2D (Business to Developer) SaaS environment, ideally targeting tech or consumer software companies
• Experience translating technical features into value, both for prospective customers as well as internal audiences
• Strong project management skills, both in terms of prioritising a pipeline of asks and needs, as well as the planning and delivery of individual projects
• Comfortable engaging 1:1 with a range of roles within customer organizations to extract meaningful stories and insights to support marketing and sales efforts
• Experience briefing creative agencies on design, web, and video projects
• Drive to deeply understand the complexities of our market and customer organizations, in an aim to properly speak to our audience

We’re a fully remote team, so you’ll have to be comfortable with an asynchronous environment and using a lot of Notion, Zoom, Slack, and Linear. We actively combat ‘meeting-bloat’ to ensure you have ample time for ‘deep work’, but regularly collaborate in real time around specific projects or efforts.

What we offer:

• $168,000 USD salary regardless of your location
• Competitive equity in a fast-growing, Series B startup backed by top tier investors including Y Combinator and Index Ventures
• 10 year window to exercise vested equity options
• Fully remote work environment that promotes autonomy and flexibility
• Suggested 4 to 5 weeks time off to recharge and focus on mental, physical, and emotional health
• $2,000 USD to build your personal workspace
• $1,000 USD annual stipend for your continuous learning and growth