Director of Marketing

Pair Team is on a mission to improve the wellbeing of underserved communities by connecting them to high-quality care.

Pair Team cares for the highest-need Medicaid recipients through a community-led model. We build local partnerships with shelters, food pantries, and other community-based organizations to turn them into a site of care. As a support system for the community, we provide wraparound clinical services, up-skill CBO staff to become Community Health Workers, and utilize our proprietary data-driven technology platform, Arc, for care coordination. Through Medicaid MCOs, we provide healthcare for hard-to-reach, high-need individuals, while sharing healthcare dollars with community groups to expand their social support programs.

Our Values

• Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
• Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
• Break through walls: We go the extra mile for our patients, partners and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
• Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
• Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission, and ensure that we are taking care of ourselves in order to care for others.

In the News

• Forbes: For Pair Team, Accessibility Is About Delivering Healthcare To Those Who Need It The Most
• TechCrunch: Building for Medicaid’s regulatory moment with Neil Batlivala from Pair Team
• Axios: Pair Team collects $9M for Medicaid-based care

As the Director of Marketing at Pair Team, you will play a critical role in building and instilling Pair Team’s brand and message to provide healthcare to the underserved across various healthcare systems and communities. You will own the development and execution of the brand marketing strategy, utilize data to make decisions, and ensure Pair Team’s message is consistent but chameleonized to each audience.

This is a fully remote position reporting up to the COO.

What You’ll Do

• Develop and implement a strategic marketing playbook and roadmap to enhance brand awareness, and inbound interest across all of our stakeholders including patients, community organizations, providers, health plans, and government agencies
• Lead the development and maintenance of the brand’s visual and written identity
• Lead the planning, development and execution of marketing initiatives across various channels, including SEO, digital, social, print, events, collaboratives, etc.
• Develop and launch press release campaigns for major business milestones
• Conduct research to gather and synthesize insights to understand customer perceptions, preferences, and behaviors
• Develop, drive and track key performance indicators and ROI of prioritized initiatives
• Work cross-functionally with all Org Leads to ensure consistent messaging, alignment and integration
• Manage budget and resources effectively, allocating appropriately based on data driven impact potential

What You’ll Need 

• 6+ years of experience in Brand Marketing, Marketing, or a related field including Brand, Content, and Growth Marketing
• Proven track record of developing and implementing successful brand marketing strategies with high ROI
• Strong understanding of customer behavior, trends and positioning
• Excellent communication and interpersonal skills to effectively collaborate with cross functional teams
• Strong project management skills to effective prioritize and manage multiple initiatives
• Experience in HealthTech is a strong plus!
• Strong analytical skills to ensure data driven decision making
• Passion for helping individuals experiencing complex chronic needs such as homelessness, severe mental illness, and substance use disorder

• Competitive salary: $150,000 to $175,000 (depending on experience) 
• Equity compensation package
• Flexible vacation policy – take the time you need to recharge
• Comprehensive health, vision & dental insurance
• 401k
• Work entirely from the comfort of your own home
• Monthly $100 work from home expense stipend
• We provide the equipment needed for the role
• Opportunity for rapid career progression with plenty of room for growth!