The Staff Content Designer is one of our highest-impact roles on the Platform design team. You will serve as a Content Design lead and work fluidly across multiple design disciplines to deliver exceptional experiences for our retailers with a heavy bias toward content strategy, writing, taxonomy, conversational design, AI system prompting, and scalable content patterns that evolve our design system. This role requires you to develop strategic and intuitive self-service experiences that enable retailers to configure and operate their businesses while gaining insights into their performance.
You will have the opportunity to shape and drive innovative design solutions across a variety of impactful initiatives. These include retailer-facing platform-wide core features that elevate usability and efficiency, such as information architecture, navigation, notifications, roles and permissions, and inline education systems. You’ll play a pivotal role in evolving retailer operations tools for catalog management, order management, and fulfillment, empowering retailers to succeed at scale. Additionally, you’ll contribute to crafting seamless and engaging user experiences in our marketplace app, focusing on loyalty programs, deals, coupons, and more that delight millions of users. As a general standard for all our designers and leaders, we are looking for people who thrive on building a strong design culture, lead with empathy and collaboration, and are committed to pushing the boundaries of quality and innovation in everything we ship.
About you
Minimum Qualifications
- 6+ years of experience crafting content for enterprise-facing digital product design, as evidenced by an exceptional portfolio showcasing expertise in content design, storytelling, and content design standards development.
- A storyteller at heart, with an expert command of written language, design thinking, and content frameworks that create exceptional product experiences. You excel at conveying complex ideas simply and effectively.
- Strong understanding of information architecture and the intersection of visual design and language.
- Craft AI system prompts that support greater personalization and scale content within the product. Your conversational design abilities are more than making AI sound better—you’re able to work directly in the system prompt to shape behavior and deliver on the promise of intuitive assistants that can anticipate and meet users’ needs.
- Capable problem-solver and design thinker who can translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing.
- Can successfully operate autonomously in a fast-paced, dynamic environment, practicing good judgment.
Preferred Qualifications
- Strong ability to inspire and sell-in your work through polished presentation design, prototypes, storytelling, and explicit connection to larger business strategies/stakeholders.
- Enjoys leading designers by example and serving as both a mentor and model for the highest bar of craft.
- Comfortable working on projects that start with some ambiguity and require greater clarity, definition, and strategic purpose in the work.
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.






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