Growth Marketing Manager

About Anaconda

Be at the center of AI

With more than 45 million users, Anaconda is the most popular operating system for AI providing access to the foundational open-source Python packages used in modern AI, data science, and machine learning through a seamless platform. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world. To learn more visit https://www.anaconda.com.

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

Summary

Anaconda is seeking a dynamic and experienced Growth Marketing Manager focused on Business-to-Consumer (B2C) user acquisition and retention. This role is pivotal in scaling our user base and driving revenue growth for Anaconda’s products. The ideal candidate will have a proven track record in developing and executing data-driven growth strategies, using insights to optimize the entire user journey and building high-impact marketing campaigns that accelerate user growth. Experience in data science, acquisition marketing, product positioning, product roadmap strategy, and customer insights are all big pluses.

What You’ll Do:

• Develop hypotheses and test strategies to drive user acquisition, retention, and revenue across various channels, including organic, paid media, email, and in-app messaging.
• Design and manage A/B tests to optimize conversion rates, onboarding experiences, and user engagement.
• Analyze user behavior and funnel metrics to identify growth opportunities and implement optimizations.
• Collaborate with Product and Data Science teams to build predictive models, segment users, and execute targeted marketing initiatives.
• Craft product positioning and messaging for new feature launches and product updates to drive user engagement and growth.
• Create content (emails, blog posts, video scripts) in partnership with content and creative teams to drive traffic, engagement, and adoption.
• Define and track key growth metrics, including CAC (Customer Acquisition Cost), LTV (Lifetime Value), activation rates, and user engagement.
• Report on the effectiveness of growth experiments and campaigns, iterating based on insights and data.
• Ensure alignment with Product Marketing and Product Management on target segments, growth priorities, and product positioning.
• Prioritize the product roadmap based on market insights and customer feedback.
• Manage relationships with external partners, agencies, and vendors.

What You Need:

• 5+ years of experience in growth marketing, digital marketing, product marketing, or a related field, focusing on B2C user acquisition, engagement, and retention.
• Strong analytical skills and experience using data to inform strategies, including proficiency in data analytics tools (e.g., Google Analytics, Heap) and running A/B tests.
• Expertise in optimizing marketing funnels and executing multi-channel growth strategies.
• Proven success in scaling user acquisition and engagement for SaaS products through innovative growth strategies.
• Excellent communication and project management skills, with the ability to work cross-functionally and manage multiple initiatives simultaneously.
• Technical understanding of data science and familiarity with tools used by data scientists and developers.
• Bachelor’s degree in Marketing, Business, Data Science, or a related field. Advanced degree is a plus.
• Experience marketing emerging technologies (AI, Machine Learning)
• Team attitude: “I am not done until WE are done”
• Embody our core values:
• • Great People
  • Great Product
  • Great Performance
• Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

What Will Make You Stand Out:

• Experience working in a fast-paced startup environment
• Experience working in an open-source, AI, or data science-oriented company
• Success working cross-functionally with many stakeholders and competing priorities.
• Evidence of data-driven decision making based on forming and testing hypotheses.
• Experience in product marketing within the data science or tech industry.
• Proven ability to work cross-functionally and manage complex projects.
• Demonstrated success in driving user engagement and retention for SaaS products through innovative marketing strategies.
• Ability to translate complex technical concepts into clear, compelling messaging.

Why You’ll Like Working Here:

• Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growth
• Dynamic company that rewards high-performers
• On the cutting edge of enterprise application of data science, machine learning, and AI
• Collaborative team environment that values multiple perspectives and clear thinking
• Employees-first culture
• Flexible working hours
• Medical*, Dental*, Vision*, HSA*, Life* and 401K*
• Paid parental leave – both parents
• Monthly productivity stipend
• Open vacation policy*
• Stock options
• Quarterly Snake days (company-wide bonus day off)
• 100% remote

*FTE employees based on your region

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Anaconda, Inc. (“We”, “Us”) are committed to protecting and respecting your privacy. This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes. By clicking “Submit Application”, you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated.  For the purpose of the General Data Protection Regulation (“GDPR”) ”) and the version of the GDPR retained in UK law (the “UK GDPR”) the Data Controller is Sydney Artt.

This job post expires 30 days from its original post date

Anaconda is an EEO/AA employer M/F/V/D.