Top 30 Best Public Relations Software

BuzzStream simplifies the process of discovering contact information, social profiles, and site metrics. As a result, you can easily focus on the most influential contacts. Additionally, the platform saves your emails and tweets automatically, which allows you to set reminders for follow-ups. Therefore, you’ll never lose track of a conversation or project again.

Pricing (monthly)

• Starter: $24
• Growth: $124
• Professional:$299
• Custom: $999

4. Outbrain

Outbrain actively connects businesses with engaged audiences by using AI prediction technology, enhancing both marketing and publisher outcomes. This approach enables companies to achieve more impactful branding in premium, highly viewable environments, capturing greater audience attention. Focusing on performance, Outbrain equips users with efficient bidding tools that are specifically designed to maximize return on ad spend (ROAS) at scale, ensuring optimal results for every campaign.

Pricing

• Average spend: $20 per day

5. Meltwater

Meltwater empowers companies to make informed decisions by delivering insights from the external environment. Its comprehensive media intelligence solution integrates social listening, media monitoring, and data analysis into a single platform. By unifying information from various channels, Meltwater ensures that organizations have a reliable source of truth, enabling them to seize every opportunity to enhance their paid and earned media efforts effectively.

Pricing

• Contact for quote

6. Muck Rack

Muck Rack is a digital PR platform specifically for PR professionals looking to enhance their outreach efforts. With a vast database filled with contact details, it simplifies the process of connecting with journalists and gathering press contacts. Users can efficiently search for contacts based on various criteria, including location, media outlet, topics they have covered, relevant keywords, and even the content of their tweets or shares.

Pricing 

• Contact for quote

7. Anewstip

Anewstip public relations software enhances the way you connect with journalists and influencers pertinent to your brand or campaign. With access to a database boasting over 15,000 contacts, you can easily reach out to journalists who have previously covered related topics. Furthermore, Anewstip employs advanced algorithms to identify and recommend journalists who are likely to be interested in your story, considering their past work and expertise.

Pricing

• Paid plans start at $200 monthly

8. Prowly

Prowly simplifies PR outreach and media relations management. With its extensive media database containing over a million records, PR professionals can easily discover relevant contacts or receive smart recommendations for media connections. The platform enables users to send targeted pitches and generate in-depth reports, providing valuable insights into their campaigns. Additionally, Prowly allows users to track email engagement, see who opened their messages, and automate follow-ups to enhance communication efficiency.

Pricing 

• Basic: $258
• Pro:$416
• Enterprise: Custom based.

9. Newswire

Newswire is a platform for distributing press releases, enabling clients to enhance their online visibility and strengthen their web presence. As a premier partner in the industry, PR Newswire boasts an impressive global reach, connecting with over 440,000 newsrooms, websites, direct feeds, journalists, and influencers across more than 170 countries and in 40 languages. Journalists actively track newswire services, selecting stories they deem worthy of coverage, thereby amplifying the exposure of the content shared through the platform.

Pricing 

• Contact for pricing.

10. Mixmax

Mixmax enables you to track who opens your emails, enhancing your PR analytics efforts. With its one-click scheduling feature, you can arrange meetings in a single email instead of exchanging multiple messages. Guest users can select their preferred time, while Mixmax handles the scheduling easily. Additionally, Mixmax offers templates that help you craft professional and impactful emails. After designing your email, you can conveniently schedule it for automatic delivery at your chosen time.

Pricing

• SMB: $29
• Growth:$49

11. Prezly 

Prezly is a digital PR software that facilitates connections with influencers through email and social media channels. The process begins with a media center, which functions as an online hub where users can publish their narratives. The platform allows you to manage your contacts using Prezly’s CRM, where you can create segments and import chat histories. Sharing your content is a breeze, requiring just a single click to distribute via email and social media. Additionally, Prezly provides analytics to track engagement metrics, including open rates, click-through rates, and replies.

Pricing

• Core: 80€
• Premium: 120€

12. BuzzSumo

BuzzSumo is for marketers looking to enhance their social media analytics and content curation strategies. It provides insights into how that content performs, evaluating factors such as social engagement, evergreen score, and backlinks by scanning the web for content related to specific search queries. Content marketers can use BuzzSumo to identify the most successful content within any niche.

Pricing

• PR & Comms: $299/month

13. Publifix