Your role in GTM Finance will be crucial for aligning financial goals with broader business objectives, ensuring that the company’s go-to-market strategies are financially effective and sustainable. You’ll work closely with cross-functional teams including sales, marketing and product to integrate financial considerations into every stage of the go-to-market process. This role is expected to significantly impact the company’s success by measuring pipeline financials and quantifying deal economics, aligning them with broader business objectives. By providing data-driven insights and recommendations, this role will enable the business to make informed decisions that drive growth and profitability.

What you’ll do 

  • Own monthly reporting, quarterly forecasting and annual budgeting for Sales and Marketing, and become a strategic partner to the team.
  • Partner with the Sales/Growth team to track the sales funnel and enhance/operationalize reporting, metrics and deal flow economics; support weekly pipeline reviews by building and maintaining deal models to quantify potential revenue impact.
  • Develop and manage sales compensation plans across the GTM organization that drive long-term growth.
  • Establish key performance indicators (KPIs) and metrics to measure the success of go-to-market strategies and provide actionable insights (along with dashboards) to optimize performance over time.
  • Manage OpEx and keep a clear accounting of the group’s spending with the leadership team. Assist with expense requests and shepherd the team through the procurement/vendor management process while analyzing and optimizing spend.
  • Craft a unit economics framework to assess investment in paid marketing initiatives, and track ROI throughout the sales funnel; develop a customer LTV analysis.
  • Perform ad-hoc analyses and deep dives into strategic issues to improve the collective understanding of risks and opportunities related to the business.

About you 

  • 5+ years of relevant experience.
  • Demonstrated ability to learn complex new technologies and processes.
  • Demonstrated ability to “parachute in” to new situations and drive analyses in ambiguous situations.
  • Excellent financial modeling and program management skills.
  • Strong written and verbal communication skills.
  • Comfort working in a tech-driven environment with the ability to coordinate across several stakeholder groups.
  • Ability to “roll up sleeves” and dig  deep into the business analytics, understanding details while managing executive-level communication.
  • Ability to work cross-functionally with GTM/product key stakeholders as a strategic partner.
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