Sr. Director, Product Marketing

As a Sr. Director of Product Marketing at Xactly’s , you will be responsible for the overall GTM strategy of Xactly’s Sales Performance Management (SPM) suite of products.  We are seeking a hands-on and motivated leader who is passionate about product marketing in the hi-tech industry. In this role you will also be the expert in buyers, customers, their buying criteria and will transfer that knowledge to the sales channel. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. Core writing and presentation skills, messaging, thought leadership and attention to detail are musts for this position.

Not only do we offer strong growth opportunities, but we also have a top-notch culture, benefits (check them out below) and more.  Our strong C.A.R.E. values – Customer Focus, Accountability, Respect & Excellence – guide our every move, allowing us to be a leader in the incentive compensation & performance management market. We set the example with excellent customer experience and deliver an award-winning SaaS (Software-as-a-Service) product!

Responsibilities:

•  GTM Strategy: Developing an overall business GTM strategy for Xactly’s SPM suite, working with product and marketing teams to set, monitor and achieve financial and market objectives. This includes TAM/TPM, competitive analysis, target markets and persona definition, messaging/positioning, content creation and other standard GTM initiatives.
• Messaging & Positioning: Develop differentiated product positioning and messaging, value props, use cases, and associated content to be leveraged by global Sales and Marketing teams
• Enablement– be the subject matter expert, helping to develop and deliver sales playbooks, tools, and materials for the global sales teams
• Evangelize – evangelize and be a thought leader in the industry with customers, analysts and press
• Product launch – define and drive the GTM launch for new bi-annual releases
• Market intelligence– be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
• Support Global Marketing teams – aid (e.g., demand generation, content marketing, events, webinars, AR/PR) with subject matter expertise

Required Skills:

• 10+ years of experience in Product Marketing and/or Product Management
• 7+ years in a leadership role, preferably in the product marketing
• Excellent writing skills and communication skills with high comfort level speaking on webinars, conferences, and industry events
• Strong knowledge of messaging/positioning hi-tech, SaaS and cloud topics
• Critical thinking to help with analysis of business, market and competitive trends
• Demonstrated history of creating standard GTM deliverables such as GTM strategy plans, pitch decks, sales plays, and marketing messaging for blogs, social, emails, etc.
• A hands-on leader that knows how to roll up their sleeves and dive into the work while also balancing the overall product marketing strategy
• Ability to lead and develop a team of skilled product marketers helping solve for gaps and drive our team to the next level.
• Be self-motivated and able to set own direction
• Be inquisitive about the market and emerging trends
• Influence and manage multiple stakeholders across diverse backgrounds including executives

BENEFITS AND PERKS

• Comprehensive insurance coverage (including pet insurance!)
• Flexible time off and sick days
• Short-term disability, long-term disability, maternity and parental leave
• Gym/fitness reimbursement and tuition reimbursement
• Flexible savings account & Health savings account
• Paid holidays and up to 3 days paid community and volunteer leave
• Life and AD&D insurance.
• 401(k) Retirement Savings Plan
• Access to wellness program (Grokker, EAP, quarterly wellness webinars)
• Employee discount program
• Additional voluntary benefits such as pet insurance, critical illness, accident insurance, hospital indemnity, and legal plan

Applications will be accepted only for those currently residing in the posted country for this role. There is no expectation of approval for an international relocation for this job.The compensation range is specific to the posted job location and role and takes into account the wide range of factors considered in making compensation decisions but not limited to skill sets, experience, training, licensure, certifications, performance, and market and peer comparisons. Salary ranges allow for growth opportunities as the employee develops new skills and/or hones current skills.

A reasonable range estimate is $195,000 to $244,000 including applicable commission