As a Social Media Associate, you will be the bridge between our world-class newsroom and the readers, listeners and viewers who love what The Athletic has to offer.
A successful Social Media Associate will be able to jump seamlessly between conversations with editorial, programming, design, audio and video and connect the dots between each to help us craft a valuable content experience for Athletic subscribers and non-subscribers.
You will be the eyes and ears of our real-time operation, and the voice of our company’s brand across social platforms.
This role is 100% remote for candidates based in either the United States or Canada.
Responsibilities
- Executes basic functions of social strategy, which include: Curation of social, distribution of articles, podcasts, live blogs, and video to relevant platforms on an ongoing basis.
- Assist in developing and implementing reactive social strategy based on breaking news, major moments and live games.
- Develop copy and visual assets to amplify top content from our newsroom onto our social channels.
- Assist in driving audience growth.
- Develop deep working relationships with departments across the company, including but not limited to editorial, programming, design, engineering, marketing, audio and video, and position yourself as the go-to source for any cross-functional need — big or small.
- Ability to work in a fast-paced news environment, processing relevant information from multiple departments and once synthesizing it to weave together a plan for the immediate, mid-term, and long-term future.
Requirements
- 2 to 4 years professional experience in sports social media, newsroom social and/or sports digital marketing.
- Creativity to engage a passionate audience of sports fans.
- A general understanding of The Athletic’s brand and voice on various social media platforms.
- Analytical mindset with understanding of key social growth & engagement metrics.
- Demonstrated platform fluency on Twitter, Instagram, Facebook in business/professional applications.
- Experience managing multiple social channels.
- Strong writing skills with a keen eye for detail, grammar & punctuation.
- Excellent communication skills.
- Baseline knowledge of data analytics in order to understand and track KPIs.
- Flexibility in terms of schedule (weekends, evenings, holidays, etc.).
The annual base salary range for this role is $67,000.00 – $70,000.00 USD
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