DataGrail is growing and looking for a Senior Product Marketing Manager to lead the launch of a new segment to DataGrail’s portfolio. Equal-parts storyteller and technical enthusiast, the Sr. Product Marketing Manager has the opportunity to drive cross-functional programs and craft compelling narratives for quadrant-defining products.

Their work will delight existing customers and entice prospective users by delivering go-to-market strategies for the best-reviewed privacy platform in the industry. Acting on targeted research done in partnership with DataGrail’s technical teams, the Sr. PMM will equip revenue-goaled teams with strong enablement and use’s product launches as fodder for growth.

As a member of the small-but-mighty Product & Brand Marketing team, this role provides a unique opportunity to work across the funnel: from presenting DataGrail’s vision at public events, to developing content with members of the privacy community, to briefing industry analysts. We’re looking for a powerful partner who will forward a mission that matters: to help people lead with trust.

The Skill Set:

  • Create go-to-market plans that enable hungry revenue teams and delight current and future users.
  • Manage product launches in collaboration with Product and Engineering teams.
  • Measure the impact of feature releases to optimize GTM strategies and multi-channel campaigns.
  • Develop compelling messaging and positioning for target audiences.
  • Produce content that educates companies on DataGrail’s value proposition and the state of the privacy landscape.
  • Demonstrate critical, lateral thinking to absorb technical concepts quickly and inform DataGrail’s brand perspective.

Within 60 Days You’ll:

  • Review personas and brand archetype and materials to grow understanding of our market, customers, and value proposition.
  • Sit in on analyst, PR, and sales conversations to improve messaging for Revenue teams to speak comfortably about technical topics.
  • Partner with internal and external stakeholders to validate market position and keep up-to-date with buyer and customer preferences.
  • Become familiar with DataGrail’s pitch and suggest improvements based on stakeholder feedback.
  • Drive cross-functional product launch planning conversations with members of revenue-facing and technical teams.

Within 180 Days You’ll:

  • Optimize for higher volume of demo requests submitted on home and demo webpages.
  • Drive marketing programs that accelerate lead to opportunity and decrease days to close.
  • Increase win rate for target segments and establish benchmarks against new segments.
  • Create use case studies for e-commerce and B2C brands.
  • Conduct competitive analysis and provide battle cards that, in collaboration with Enablement, measurably increase Sales team confidence.

Within 365 Days You’ll:

  • Own DataGrail’s platform messaging framework.
  • Facilitate roadmap planning using market feedback.
  • Contribute to strategic planning and headcount allocation.
  • Build new pricing and packaging models that drive greater appetite for DataGrail products.
  • Increase feature adoption post-launch, partnering with Product to build dashboards tracking performance.
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