Senior Product Marketing Manager

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As Senior Product Marketing Manager, you play a key role in shaping and communicating our product narrative within the company and throughout the market. You’ll champion the voice of the customer and paint a clear “outside looking in” view of our market, product, and competitive landscape. You’ll also help set our GTM strategy, plans, and how we deliver on them—all why keeping an eye on ways we can elevate our PMM playbook or processes.

In this role, you’ll partner with our R&D teams to help deliver the industry’s most powerful and easy to use analytics platform, so that businesses can contextualize information, gather insights, and make smart decisions. This work is critical to helping Boulevard customers operate and grow efficiently and is mission critical for our business.

What You’ll Do Here:

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans for new and existing products, including product launches and feature updates.
• Market Research: Conduct market research to identify customer needs, market trends, and competitive insights. Use insights to inform product, marketing, and sales strategies.
• Positioning and Messaging: Create clear and compelling product positioning, messaging, and value propositions that resonate with target audiences and differentiate Boulevard from the competition.
• GTM Enablement: Develop tools and training materials to enable GTM teams to effectively communicate product benefits and close deals or effectively expand accounts.
• Content Creation: Produce high-quality marketing content such as product videos, webinars, blog posts, case studies, whitepapers, and email campaigns.
• Campaign Management: Plan, execute, and optimize marketing campaigns across various channels to drive product awareness and customer retention.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns and product launches, providing insights and recommendations for continuous improvement.
• Customer Advocacy: Build strong relationships with customers to gather feedback, create testimonials, and develop case studies that highlight product success stories.
• Cross-Functional Collaboration: Work closely with product management, sales, customer success, and other teams to align marketing strategies with business goals and ensure consistent messaging.

Why You’ll Need To Thrive:

• Skills: Experience in a product marketing role at a SAAS company, developer platform experience a plus. Comfortable working with data (analyzing it to tell stories to support product positioning). Creative. Problem-solving and strategic planning. Content creation and copywriting.
• You have 5+ years of product marketing experience within B2B SaaS
• You understand the product go-to-market lifecycle and adoption strategies
• You have excellent analytical thinking skills and excitement for digging into numbers
• You can think outside the box and use simple ways to explain complex functionality through verbal and written communication
• You are endlessly curious about customers and their needs
• You have a data-driven mindset to help shape an understanding of product utilization
• You bring strong attention to detail and an innate pull towards delivering excellence
• You can manage multiple deliverables while maintaining consistent output and meeting timelines
• You’ve graduated with BA/BS degree

How We’ll Take Care Of You:  

Your total budgeted cash compensation for this role is between $124,000 and $178,000 USD, depending on your current skills, experience, training, and overall market demands. This range is subject to change, and there is always room for growth and advancement.