The Senior Director of Product Marketing will lead the process of creating go-to-market strategies for products, portfolios of solutions, as well as relevant buyer personas. This includes product positioning/messaging, marketing strategy and sales enablement. This role will support marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by solution, market, and industry categories.

 

The Senior Director of Product Marketing will participate in the product strategy and the road map planning process, representing the market perspective and supporting product decisions based on significant sales, customer and market feedback. The Senior Director of Product Marketing may manage multiple teams of Product Marketers.

 

What You’ll Do:

  • Create a go-to-market strategy for assigned products, markets, and solutions, and ensure that execution of the plan drives business goals
  • Manage platform and point-solution initiatives to focus sales efforts and ensure the achievement of revenue and profit goals for specific solutions
  • Drive the development, execution, and delivery of thought leadership content (webinars, blogs, white papers, etc.) to advance credibility and awareness, and drive pipeline
  • Collaborate with Partnerships, Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
  • Develop product positioning and complete competitive analysis
  • Consult with customers in partnership with Product Management and Sales to explore product and market opportunities
  • Identify key functional, ecosystem, and operational requirements to serve the targeted market better
  • Provide consulting and management support to marketing and sales areas, identifying emerging market opportunities
  • Become an influencer through thought leadership exposure and speaking engagements across industry associations

 

What You’ll Need

 

Education

  • Bachelor’s degree in marketing, business, or similar area of study preferred

 

Experience

  • 12+ years of experience in roles relating to product marketing, product development, product management, finance and accounting, audit, consulting, financial services, and product sales

Preferred Qualifications:

  • 8+ years of people management preferred
  • Experience in business-to-business (B2B) tech marketing, with a preference for Software as a Service (SaaS) expertise
  • Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
  • Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
  • Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
  • Strategic mindset with the ability to derive insights from data for decision-making
  • Proven ability to innovate and optimize business-driven strategies
  • Exceptional listening, communication, and program management skills

 

Travel Requirement

  • Up to 40% travel

 

Working Conditions & Physical Requirements

  • Reliable internet access for any period of time working remotely, not in a Workiva office.
  • #LI-REMOTE

How You’ll Be Rewarded

 

✅ Salary range in the US: $174,000.00 – $296,000.00

✅ A discretionary bonus typically paid annually

✅ Restricted Stock Units granted at time of hire

✅ 401(k) match and comprehensive employee benefits package

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