Product Marketing Manager

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API.  Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.

As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.

We are seeking a Product Marketing Manager who is eager to drive product adoption and market growth through compelling messaging and strategic go-to-market initiatives. This role reports directly to our Head of Marketing and will work closely with cross-functional teams to elevate our product’s market presence and accelerate revenue generation. This is an individual contributor position.

You will:

• Collaborate with the Head of Marketing to develop a comprehensive product marketing strategy that includes product positioning, market segmentation, and go-to-market planning.
• Plan and execute multi-channel product marketing initiatives, including campaigns, content development, sales enablement materials, and product launches.
• Analyze market trends and customer behavior to refine product messaging and maintain a competitive edge.
• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
• Work cross-functionally with product, sales, and customer success teams to align strategies and integrate customer feedback into product development.
• Monitor and analyze product performance using analytics tools and data insights to continuously improve market impact.
• Represent our products at industry events and internal meetings, building networks and identifying opportunities for market expansion.
• Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought.

You have:

• 6+ years of hands-on experience in product marketing or related fields with a proven track record of driving product adoption and executing successful go-to-market strategies.
• Demonstrated expertise in developing product positioning, messaging, and marketing collateral across various channels.
• Strong analytical skills with the ability to interpret market data and customer insights to inform strategic decisions.
• Excellent verbal and written communication skills, with the ability to craft engaging and persuasive product narratives for diverse audiences.
• Proficiency with marketing automation, analytics, and CRM platforms (e.g., Google Analytics, HubSpot, Marketo) to effectively manage and measure campaign success.
• A creative and strategic mindset with the ability to tackle complex product marketing challenges and develop innovative solutions.
• A keen interest in staying current with the latest product marketing trends, tools, and best practices.
• A belief that AI is reshaping work, you instinctively use it to accelerate everything you do.

Pay Transparency: $125,000+ depending on experience.

Expected interviews: Recruiter conversation – Hiring Manager Interview – Loop round: How We Work, Meet other members of the Marketing team.

Array Offers All Full Time Employees the following Benefits and Perks: 

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents
• Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend
• 100% 401k match up to 4% with immediate vesting
• Generous and competitive parental leave for all parents
• $1,000 desk setup subsidy to set-up your unique remote office
• $100/month to subsidize wifi/cell phone expenses
• Summer Fridays (half-day Fridays) typically from late May to the end of August
• AnniversArray Kits for work anniversaries