Marketing Operations Specialist

Role
SmarterDx is seeking a Marketing Operations Specialist who will help execute and optimize our marketing campaigns for maximum success. This role will ensure leads are processed efficiently and accurately, leveraging lead routing rules and CRM data management to maintain sales pipeline integrity.
This role will work closely with Marketing and Sales to support timely lead follow-up and increase conversion rates through lead tracking, scoring, and analysis. This role will generate reports on lead and campaign performance, extract insights, and present actionable recommendations to improve results. Supporting broader marketing initiatives, this role will also manage the day-to-day operations of marketing automation and contribute to campaign planning and execution across digital, email, ABM, and event channels, playing a key role in driving targeted engagement and nurturing prospects through the funnel.
SmarterDx builds clinical AI that empowers hospitals to analyze the complete record of every patient to fully capture the value of care delivered. Founded by physicians in 2020, its proprietary AI platform understands the nuances of clinical reasoning, enabling hospitals to true the patient record for every discharge. By doing so, hospitals can recover millions in earned revenue, enhance care quality metrics, and optimize healthcare operations. Become a Smartian and help optimize the way the healthcare system works for everyone. Learn more at smarterdx.com/careers.
This role is fully remote within the US
What You’ll Do
Develop and implement lead routing rules to ensure timely and accurate assignment to the appropriate sales representatives
Monitor lead queues to ensure efficient lead processing and prompt distribution
Maintain CRM data integrity by auditing and updating lead records regularly
Track lead follow-up activities and identify areas for optimization in sales outreach
Collaborate with the sales team to ensure alignment on lead engagement strategies
Monitor and report on lead conversion rates; identify bottlenecks and recommend improvements
Assign and refine lead scoring models for all marketing campaigns
Generate regular reports on lead volume, conversion metrics, and sales follow-up performance
Analyze lead and campaign data to uncover trends and actionable insights
Present findings and strategic recommendations to stakeholders to optimize demand-generation programs
Support email marketing efforts by building segmentation lists, building email templates, building automated journeys, sending individual emails, and reporting on email metrics
Support the marketing team in the execution of account-based marketing efforts across multiple channels and the creation and delivery of advertising assets
What You Bring
CRM Experience Proficient in using CRM systems (e.g., Salesforce, HubSpot) for lead management and reporting
Data Analysis Skilled in analyzing data, identifying trends, and generating actionable reports
Microsoft Excel Advanced knowledge of Excel functions, including data manipulation, VLOOKUP
Attention to Detail Meticulous in ensuring data accuracy and integrity across systems and reports
Process Optimization Capable of developing and implementing efficient workflows for lead processing and assignment
Reporting Tools Experience with tools like Google Analytics and Excel to extract insights from lead and campaign data and create visual dashboards and reports
Communication Strong interpersonal and communication skills for effective collaboration with sales and marketing teams
Project Management Highly organized with the ability to manage timelines, stakeholders, and deliverables across campaigns
Nice to Haves
Experience working with project management tools like Asana
Familiarity with web-based graphic design tools like Figma for light editing and exporting
Compensation
$110,000 – 140,000 salary + equity incentives
Benefits
Medical, Dental & Vision Comprehensive plans with leading insurance providers, covering 90-100% of your premiums and 70-90% for dependents, depending on the plan.
One Medical Membership Free membership included if you enroll in a SmarterDx medical plan.
Paid Parental Leave Up to 12 weeks of paid leave for birth or adoption.
Remote-First Team Work from anywhere in the U.S. with a $400 home office reimbursement stipend.
Unlimited PTO & 10 Holidays 4 of which include floating holidays so you can recognize the days that matter most to you.
Learning & Development Budget $500 per year (prorated) for courses, books, and resources to expand your skills.
401(k) with Traditional & Roth Options Tax-advantaged retirement savings through Empower.
Minimal Bureaucracy A fast-moving, high-impact environment where you can focus on what matters.
Incredible Teammates! Work alongside smart, supportive, and mission-driven colleagues.