Lifecycle Marketing Manager

What you will be doing

• Become a specialist in the Slack team creation customer journey and create detailed flows to drive activation and adoption of key features, leading to improvement in product adoption metrics
• Define and implement measurable KPIs for lifecycle marketing email programs with Product and BizOps teams, iterating and optimizing on an ongoing basis
• Partner closely with product marketing, product management, customer experience, and operations teams to ensure proper messaging, timing, and execution of one-off and ongoing campaigns via email and in-product messaging
• Oversee the customer communications calendar, including crafting and deploying email campaigns, positioning & messaging, developing in-product notifications, segmenting audience lists, and reporting
• Build segmentation strategies to customize messaging to users based on key personas, behavioral data, and email engagement data
• Execute and analyze A/B test plans to improve engagement performance and conversion rates
• Collaborate with cross-functional teams to develop new assets for each stage of the customer journey
• Work with our analytics team to measure each experiment, document and socialize findings, and develop next steps toward bigger wins
• Establish and support cross-functional programs and processes that reinforce a cohesive customer journey

What you should have

• At least 5 years of email marketing or product growth experience in a B2B SaaS environment
• Demonstrated experience planning and executing programs particularly adoption, cross-sell, and upsell and an understanding of marketing channels like e-mail, advertising, and in-app messaging
• Organization and efficiency — you can tackle sophisticated marketing projects and own them from start to finish
• Advanced analytical skills including A/B testing, cohort analysis, and conversion rate optimization. Ability to write SQL queries
• Builds clear and concise presentations
• Effective communication with peers and senior leaders
• Strong project management skills
• BA/BS degree