Lifecycle Marketing Manager

The job involves working as part of a small team of lifecycle marketers to drive leads through the revenue funnel. Responsibilities include managing customer lifecycle stages, creating strategic initiatives for email and SDR campaigns, executing and refining marketing programs, and using multi-channel engagement to enhance customer lifetime value. The role also involves campaign execution, monitoring customer experience, and evaluating campaign success using analytics.

🚀 What you’ll do

• Work as part of a small team of lifecycle marketers in delivering leads and customers to calls-to-action through the revenue funnel.
• Understand and own customer lifecycle stages and create strategic initiatives for each stage of the customer journey focusing on the top and middle of the funnel
• Create and refine effective programs utilizing customer data and aggressive testing, and develop a strategy with a mix of triggered, targeted and broader promotional to keep clients informed, involved, and satisfied throughout their lifecycle.
• Work side-by-side with our sales development team (SDRs) to develop effective communication cadences across different channels.
• Manage execution of campaigns including segmentation activities, creative and tactical brief creation, data personalization and marketing automation execution
• Constantly maintain current documented customer experiences and monitor the overall customer experience and utilize marketing communication strategies to optimize
• Understand the overall customer experience and utilize marketing communication strategies to optimize specific areas
• Evaluate success of campaigns and customer experience using smart reporting and analytics tools
• Maintain positive and productive relationships with other marketing, sales and product stakeholders

🚀 What you’ll bring

• 3-7 years experience in customer, database or lifecycle marketing.
• Detail-oriented and organized, able to project management their initiatives and meet deadlines.
• Solid writing and communication skills.
• Understanding of creation and execution of campaigns and programs in these channels: Email, Online Product, Landing Pages.
• Strong communication skills without a fear of over communication. This role will require effective collaboration and cross-functional coordination across internal contributors.
• Experience using marketing and sales systems – Hubspot, Salesforce, or Salesloft is a plus.

🚀 Working at Nava

Founded as a remote-first company, we go out of our way to build and strengthen connections, across teams and around the country. From weekly coffee chats and monthly virtual spacewalks, to quarterly in-person team events, our culture thrives on fostering a dynamic and inclusive environment while still allowing team members the autonomy to choose how and where they do their best work.

🚀 Benefits

• Stock Options
• Medical, dental, and vision insurance
• Flexible spending account (FSA) and Health Savings Account (HSA)
• 401k, Short Term Disability, Long Term Disability, and Life Insurance
• 12 weeks of paid leave for all new parents + 2 weeks of transition time where you can work 20 hours/week and get paid your normal salary
• $50/month to go towards a benefit of your choosing that will improve your mental or physical health and more
• Flexible time off
• $1,000 stipend to set up your home office
• $50/month connectivity reimbursement
• Competitive pay (the compensation for this role is between $75,000- $95,000)
• And more…