Demand Generation Specialist

Key Responsibilities:

• • • Execute comprehensive SEO strategies to attract high-intent prospects and drive qualified lead generation.
    • Conduct keyword research across the full buyer journey, identifying search terms from early-stage awareness through decision-making to build a comprehensive organic lead generation funnel.
    • Implement technical SEO optimizations to improve search visibility for lead-generating pages.
    • Optimize high-conversion pages including service pages, landing pages, and gated content to rank for qualified traffic and maximize lead capture.
    • Execute content optimization strategies that target prospects at different buyer journey stages, from awareness through decision-making.
    • Monitor search algorithm updates and implement tactical adjustments to maintain organic lead generation performance.
    • Collaborate with content teams to create SEO-optimized assets that attract qualified prospects and drive conversions.
    • Deploy and optimize conversion paths specifically for organic search traffic to maximize lead quality and quantity.

• • • Working with the Digital Media Strategist, recommend social media campaigns that amplify SEO content and drive additional qualified traffic to lead-generation assets.
    • Manage relationships with industry publications, podcasts, and communities to expand organic reach and generate backlinks that improve search rankings.
    • Deploy content distribution strategies across owned and earned media channels to maximize organic visibility and lead generation potential.
    • Support strategic organic initiatives with tactical execution focused on lead generation outcomes rather than just traffic growth.

• • • Execute comprehensive reporting frameworks that track and measure all lead generation activities across paid and organic channels.
    • Maintain executive-level dashboards and reports that demonstrate ROI and attribution across the entire lead generation funnel.
    • Conduct analysis of organic traffic patterns, conversion paths, and lead quality metrics to support strategic decision-making.
    • Monitor and report on key SEO metrics including rankings, organic traffic growth, and conversion performance.
    • Partner with sales teams to analyze lead quality data and support targeting optimization based on closed-won insights.
    • Provide regular data-driven recommendations for campaign optimization and performance improvements.
    • Execute regular reporting cadence with stakeholders, presenting insights and performance updates to support strategic planning.

• • Support marketing operations with data requests and campaign setup.
  • Collaborate with content teams on SEO optimization.
  • Coordinate with Digital Marketing Specialist for technical SEO implementations.
  • Support additional lead generation efforts (i.e. webinars) as needed.

Requirements:

• • 4-6 years of B2B SEO marketing experience with demonstrated results
  • 3+ years of hands-on experience with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console)
  • Advanced proficiency in Google Analytics, Google Tag Manager, and marketing analytics platforms
  • Experience with content management systems and technical SEO implementation (WordPress preferred)
  • Strong understanding of marketing attribution models and lead generation methodologies
  • Proficiency with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
  • Experience with data visualization tools (Tableau, Looker, or similar) for reporting and dashboard creation
  • Bachelor’s degree in marketing, communications, or related field
  • Exceptional analytical and problem-solving skills with attention to detail
  • Strong project management abilities and experience working in fast-paced environments
  • Excellent written and verbal communication skills with ability to present complex data insights to stakeholders
  • Thrives in a highly collaborative environment