Content Strategist

As a Content Strategist at ActBlue, you will be instrumental in shaping and guiding strategic marketing initiatives in alignment with organizational, departmental, team, and individual goals. Designed for a detail-oriented marketer with a passion for politics and advocacy, this role combines hands-on creation with strategy development. You will identify key opportunities to elevate our brand’s impact internally and externally and manage large-scale projects from start to finish across the team and organization. While you will not be responsible for budget development or administration, all Marketing team members are accountable for budget responsibility related to their projects. A successful Marketing Strategist is a creative thinker, resourceful project manager, and detail-oriented content creator. You can effectively navigate ambiguity and are adept at managing multiple projects simultaneously without compromising quality.

WHAT YOU WILL DO:

• Draft comprehensive marketing strategies with support and sign-off from Marketing and Team Marketing Director(s) that align with ActBlue’s mission and key performance indicators.
• Manage marketing presence at events and partnerships.
• Collaborate with internal and external teams to develop events strategy.
• Manage promotional items and events budget under Team Marketing Director Supervision.
• Represent the Brand team for internal events working groups.
• Manage relationships with external vendors for promotional item fulfillment.
• Travel to select conferences and events as needed.
• Initiate and manage internal and cross-department large-scale projects in alignment with team processes, which include creative brief generation, kick-off call coordination, Comms integration, stakeholder management, third-party communications, and project plan oversight.
• Utilize advanced data analysis and market research to guide strategy adjustments and report on the effectiveness of marketing efforts.
• Lead cross-team and cross-department working groups focused on specific tasks, functions, or program areas.
• Mentor and guide team members, fostering a collaborative team environment and enhancing professional development paths for junior staff.
• Continuously update job knowledge by engaging in educational opportunities, attending workshops, and reading relevant trade publications.
• May support supplementary projects as assigned, ensuring timely and efficient completion in line with organizational objectives and standards.

WHAT YOU BRING:

• 2-4+ years of relevant work experience.
• Proven track record of developing and implementing successful marketing strategies with measurable results.
• Exceptional writing and editing skills with the ability to craft compelling content for diverse audiences.
• Strong project management skills, capable of leading multiple complex projects simultaneously without compromising quality or timelines.
• Excellent communication and leadership skills, with experience in stakeholder management and cross-functional collaboration.
• Proficiency using digital marketing tools and platforms, and experience managing CMS and CRM systems.
• A passion for progressive causes and a commitment to empowering small-dollar donors.
• Resilient and adaptable, capable of thriving in a fast-paced and dynamic environment.

LOCATION AND COMPENSATION: $71,050.00 – $85,000.00

Work Location: This is a full-time, remote, salaried position