Associate Manager, Performance Marketing, Wirecutter

The Performance Marketing lead will drive Wirecutter’s audience and affiliate revenue growth by managing and scaling our paid search and paid social programs. Reporting to the Sr. Manager, Marketing, you will lead the execution, and optimization of these critical channels, ensuring a return on ad spend (ROAS). This role requires a hands-on, analytical, and imaginative person who can translate insights into action and foster cross-functional partnerships. This is a remote position

Responsibilities:

• Paid Search & Paid Social Strategy: Develop and execute comprehensive paid search and paid social strategies to lead audience and affiliate revenue growth.
• Campaign Management & Optimization: Oversee the full lifecycle of paid campaigns, from setup and creative development (ad copy, imagery, video) to daily optimization, bid management, and budget allocation across platforms like Google Ads and Meta Ads Manager.
• Data Analysis & Reporting: Partner with Wirecutter’s analytics team to conduct in-depth analysis of campaign performance data. Provide regular, insightful reports to partners, identifying trends, opportunities, and recommendations for improvement.
• Collaboration: Foster relationships with our teams, including Editorial, Product, Creative, and Legal, to align on messaging, ensure compliance, and maximize campaign effectiveness.
• Budget Management: Manage detailed media budgets, allocations, and pacing across multiple campaigns and vendors in partnership with Sr. Manager, Marketing and Sr. Manager, Analytics
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 4+ years of hands-on experience managing and scaling paid search and paid social programs, with experience in driving return on investment.
• 2+ years of hands-on experience with Google Ads and Meta Ads Manager, including advanced campaign setup, optimization techniques, and reporting.
• 2+ years of experience managing creative assets and driving desired user behavior.
• 2+ Years experience presenting complex data and strategies to diverse stakeholders.

Preferred Qualifications:

• Experience in the publishing, digital media, or e-commerce space
• Experience with affiliate marketing/business models.
• Experience utilizing AI-powered automation tools or platforms for media buying and optimization (e.g., Smartly.io, Mediaocean, Pixis).

Locations

Even with our office in New York City, Wirecutter remains a highly remote-friendly culture and is proud to employ incredible people across the country. Right now, we are eligible to hire in the following states: CA, CO, CT, FL, GA, HI, ID, IL, IN, ME, MA, MI, MN, NH, NJ, NM, NY, OH, OR, PA, TX, UT, VA, WA.

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