As Associate, Digital Marketing organization, you will own developing and delivering marketing campaigns to drive measurable business outcomes for Cover Genius across the full marketing funnel from awareness through lead generation and/or sale.
To succeed in this role, you will have 3+ years of Tech B2B marketing experience, including Lead Gen and E-commerce. You will be both creative and analytical, accustomed to driving measurable results, and innovating to provide CG prospects and customers with an amazing experience.
As Associate, Digital Marketing, you will work to identify and drive growth opportunities at a target ROI for Cover Genius. Regular collaboration across all functional areas including but not limited to especially with partnerships (sales), and also with partner services, solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.
What will your day look like? You will…
- Develop, deliver and continuously improve marketing messaging and placement to increase brand awareness and generate leads to transition to Strategic Partnerships (sales) teams.
- Work with the Strategic Partnerships and Partner Services to identify, develop, structure and hand off complex partnership deals that deliver enduring value to the business.
- Maintain partner and prospect information in HubSpot CRM, ensuring all Sales Activities, Deal Metrics, Company and Contact records are up to date and accurate.
- Ensure you are up-to-date on the best ways to develop and drive upper funnel interest and translate into cost effective leads.
- Contribute to the development, implementation and execution during all stages of the sales and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.
To help us level up, you’ll ideally have:
- 3 or more years of Tech B2B marketing experience, including lead gen, and e-commerce.
- Ability to pivot and change course as necessary to capitalize on market opportunities.
- A strong knowledge of the digital marketing landscape and experience working with LinkedIn, Google, Facebook and DSPs.
- Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
- Intellectual curiosity and drive to succeed.
- Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
- Bachelor’s degree in a relevant field.
To be successful, you’ll bring:
- First class communication skills, able to present, negotiate and influence at C-level.
- Strong strategic thinking and problem solving skills; ability to think laterally and explore creative solutions in an entrepreneurial company.
- Appetite and enthusiasm for working as part of a Series E company that is not afraid of getting their hands dirty and support each other.
- Proactive bias to action, comfortable being empowered to champion issues to drive change and achieve the desired results.
- Ability to build rapport and engagement with stakeholders at all levels of an organization.
- Ability to deal with ambiguity while developing and executing strategic next steps to move the sales process forward
Why Cover Genius?
Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?
• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.
• Employee Stock Options – we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.
• Work with like-minded people who are passionate about both the work we’re doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.
• Social Initiatives – pictures speak a thousand words!
Salary Range
The base salary range for this role is between $66,500 and $91,000. The total compensation package also includes equity, and the opportunity for additional earnings through our annual bonus or variable commission plans.
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