About You:

  • You have 5+ years of experience in Influencer Marketing and/or Affiliate Program, demonstrating a track record of cross-functional collaboration to achieve team goals and KPIs.
  • You are skilled in building and expanding in-house influencer programs, including unpaid ambassadors and revenue-sharing models.
  • You have a background in leveraging automation and AI to optimize management processes effectively.
  • You excel in analytics, with a deep understanding of influencer social analytics for selecting and evaluating influencers to meet campaign objectives. You also understand the entire social marketing mix, including paid, organic, owned, and earned media.
  • You are adept at managing vendor relationships and budgets to ensure the efficient execution of influencer/affiliate programs. You enjoy project managing and collaboration with various internal teams.
  • You possess a strong sense of creativity and a keen eye for emerging social media trends.
  • You thrive on thinking outside the box and are passionate about unleashing creativity in influencer marketing strategies, constantly seeking innovative approaches to engage audiences and drive results.
  • You are an excellent communicator, with persuasive written and oral communication skills.

 

Things You’ll Do:

  • As the Influencer Marketing Manager, you should have a passion for influencer and affiliate culture, innovating new ideas, challenging assumptions, and balancing creativity with analytics.
  • You will help implement a global (US + International), cross-platform influencer marketing strategy, establishing and nurturing partnerships through organic and sponsored content.
  • You will lead day-to-day account management tasks, including client conversations, reviewing influencer trackers, reports, recaps, creative briefs, invoices, and budget management.
  • You will leverage storytelling to connect influencers with brand objectives and consumer needs, managing the development of influencer creative briefs.
  • You will own channel performance, representing your work to senior marketing leaders, driving the channel strategy, and owning the forecasting, roadmap, and goal-setting processes.
  • Stay abreast of social media trends and technologies, particularly those related to automation and AI, to keep Zapier at the forefront.
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