Hubspot Marketing Hub VS Braze

Hubspot Marketing Hub vs Braze

Customer relationship management (CRM) is a process, strategy, or piece of software or technology that allows businesses to manage their connections with clients, partners, and suppliers.

The buyer’s journey has changed throughout time, and today’s businesses are more complex than ever. In order to ensure that the company’s revenue keeps rising, business owners and salespeople must stay in touch with their clients, follow up with leads, spot chances for upselling and cross-selling, and launch customer retention initiatives.

CRM gives business owners and salespeople advantages by facilitating the sales process, enhancing departmental communication, and preserving client relationships.

The integration of these fundamental tools into one CRM solution, which allows you and your staff to access client data through a single platform, is undoubtedly its most significant feature.

To achieve this, however, you must be aware of the CRM tools that can support you as you work to improve your company’s customer relationship management.

Let’s compare Hubspot marketing hub with Braze now without further ado.

Benefits of a CRM Software

CRM software compiles all client information in one location and enables organisations to spur growth and profitability. It facilitates, among other things, the following for businesses:

  • Boost productivity. Smoother project management, simpler team collaboration, and better workflow are all made possible by having all of your company’s data in one location.
  • Increased transparency promotes greater clarity and improved teamwork by giving everyone in your organisation access to information about your business operations.
  • Retain customers. By relying on a single source of truth, everyone can work more confidently, resulting in long-term improvements in customer relationships.
  • Boost sales. Sales and sales productivity will grow as a result of streamlining the sales process, creating a funnel, automating operations, and collecting and evaluating sales data.

Hubspot Marketing Hub vs Braze: User Satisfaction

Not sure which is better for your needs: HubSpot Marketing Hub vs Braze (formerly Appboy)? No issue! Look at the categories, customers, market share, and ranking where HubSpot Marketing Hub and Braze (formerly Appboy) compete. Still unsure? By industry, region, and purchasing habits, contrast the likes and dislikes of HubSpot Marketing Hub vs. Braze (Formerly Appboy) clients.

  • Hubspot Marketing Hub

Nearly as good as other CRM software is the Hubspot CRM free version. They specifically target small businesses since they understand the necessity for CRM and are providing a free version that can be upgraded as your company expands. The utility now costs a little more than the free version due to these enhancements. Hey, it’s still good.

Its ease of use is possibly another factor that contributed to its popularity as one of the top CRM solutions in 2022. Cloud-based software with all the necessary features is available from HubSpot CRM.

Similarly, like any program, nothing is perfect, and HubSpot is continually getting better. People frequently criticise HubSpot CRM for having several features that aren’t extremely in-depth. Remember that small enterprises are still the target? They don’t require such advanced features just now.

It has:

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Lead Scoring
  • Marketing Automation Integration
  • Segmentation
  • Task Management


It doesn’t have:

  • Internal Chat Integration
  • Mobile Access
  • Quotes/Proposals
  • Territory Management
  • Social Media Integration

  • Braze

Braze makes it possible to manage all customer interaction activities, including choosing the ideal audience for a company, creating effective marketing campaigns, and enhancing customer relationships. It supports consumer communication at several levels, such as when they are brand new, brand loyal, and product new. This ensures that customers receive a personalised experience, and all of it is data-driven to support marketers in taking decisions based on real-time data.

  • With real-time insights and data, it aids in tracking customer growth and aids in revenue growth as well.
  • It is a well-integrated solution since it sources data from databases, warehouses, and CRM systems.
  • Helps establish connections with customers across channels and offers them cohesive experiences.


Hubspot Marketing Hub vs Braze: Product Comparison


Hubspot Marketing HubBraze
Pricing$50 per monthCustom pricing
Best For1-200 users

The software from HubSpot is used by more than 100,000 clients in more than 120 countries to draw in, keep, and delight their consumers.

1000+ users

Braze is designed for businesses of all sizes that want to use the platform and its cross-channel campaigns to improve their client interactions and increase customer loyalty.

CategoryIn the product areas of Campaign Management, Landing Pages, Lead Capture, Lead Generation, Marketing Analytics, and Online Marketing, HubSpot Marketing Hub has competition from other solutions.In the fields of project collaboration, marketing automation platforms, customer data integration, mobile marketing, and retention marketing, Braze (formerly Appboy) competes with other products.
Top FeaturesAB Testing


CAN SPAM Compliance

Customer Surveys

Drip Campaigns

Dynamic Content

Event Triggered Actions

Image Library

Landing Pages/Web Forms

List Management

Mobile Optimised Emails


Subscriber Management

Template Management


AB Testing

Drip Campaigns

Dynamic Content

Landing Pages/Web Forms

Mobile Optimised Emails


Template Management


DeploymentCloud, SaaS, Web-BasedCloud, SaaS, Web-Based
SupportEmail/Help Desk


Knowledge Base

Phone Support

24/7 (Live Rep)


24/7 (Live Rep)
TrainingIn Person

Live Online




In Person


User Base125,000+10,000+
  • Market Share

In the area of Customer Relationship Management tools, HubSpot Marketing Hub holds an 8.47% market share, while Braze (Formerly Appboy) holds a 0.44% share.

  • Geography

Based on their geographic locations, HubSpot Marketing Hub and Braze (Formerly Appboy) have more clients in the United States, the United Kingdom, and Canada, respectively, while Braze (Formerly Appboy) has more customers in the United States, the United Kingdom, and Australia.

Choosing the Right CRM Software

There are many CRM software options available, making it difficult to select the best one for your company. Hence can rapidly become overwhelming with anything from basic tools to more complete solutions. Therefore, the reality is that there is no right or incorrect response; it all relies on the requirements of your company.

Ensure that whatever CRM picked:

  • Is reasonably simple to use and requires little setup time.
  • Possesses special qualities that set it apart from other CRM programs
  • Is from a reliable provider, has frequent updates, and has strong security

In conclusion, it is without dispute that a CRM program significantly boosts sales, and every company needs one. we made an effort to outline the benefits and drawbacks of these CRM programs, but the choice of which to employ is ultimately yours.

See: Top Marketing Jobs of 2023

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