Performance Marketing Manager

We’re seeking an experienced and data-driven Performance Marketing Manager to lead our paid social acquisition efforts. This role is critical to scaling our customer base through efficient, innovative, and ROI-focused paid social strategies. You will own the end-to-end performance of channels like Meta (Facebook/Instagram), TikTok, and emerging platforms.

You will drive campaign strategy, creative direction, audience targeting, budget allocation, test plans, and performance analysis. Ideal candidates have deep paid social experience, strong analytical skills, and a proven track record of scaling direct-response campaigns efficiently.

Core Responsibilities:

• Channel Ownership: Own all paid social channels end-to-end—from strategy to execution to performance analysis.
  Campaign Management: Build, launch, and optimize campaigns across platforms (Meta, TikTok, Pinterest, etc.) to drive efficient CAC and scalable acquisition.
• Creative Strategy & Testing: Partner with creative teams to develop and test high-performing ad creatives. Champion an experimentation mindset.
• Data & Analytics: Monitor and report on KPIs including spend efficiency, CAC, ROAS, and retention metrics. Run deep channel attribution analysis using internal tools or external platforms (e.g., GA, MMM, MTA).
• Audience Targeting: Develop and refine segmentation strategies using first-party and platform data to maximize reach and efficiency.
  Budgeting & Forecasting: Own channel budgets and forecasts. Ensure optimal spend pacing and alignment with company growth goals.
• Cross-functional Collaboration: Work closely with product marketing, data science, brand, and lifecycle teams to align growth strategies.
• Channel Innovation: Evaluate and test emerging social platforms and features to stay ahead of market trends.

Desired Experience & Skills: 

• 4–6 years of experience in performance marketing with a special focus on paid social.
• Strong command of paid social platforms (especially Meta, Google and TikTok) and their respective ad managers.
• Experience with creative performance analysis and scaling UGC/content-driven campaigns.
• Demonstrated experience managing large acquisition budgets ($500K+/month).
• Experience partnering on or briefing high-performing ad creatives.
• Exceptional project management and communication skills.
• Deep analytical skills; fluency in Excel/Sheets, and familiarity with BI tools (e.g., Looker, Metabase, Google Analytics).
• Experience in a fast-paced, high-growth B2C, edtech, or ecommerce environment is a plus.
• Bachelor’s degree in marketing, business, or a related field preferred.

Nice to Have:

• Familiarity with MMM, MTA, and incrementality testing.
• Global/international performance marketing experience.
• Located in the New York area

Outschool recruits across the US and Canada, and sets employee salaries to reflect local compensation and cost of living. The anticipated salary for this position is 150-170k   

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 21, 2024.

Please see the independent bias audit report covering our use of Covey here.

Benefits & Culture: