Expert SEO Strategist

Are you passionate about driving organic growth and mastering the ever-evolving world of SEO? At Typeform, we’re looking for an Expert SEO Strategist to take full ownership of our SEO strategy and roadmap. This is an Expert-level role (one level above Senior) with full ownership of SEO strategy and roadmap

In this role, you’ll help unlock new levels of organic traffic and boost our brand’s visibility. You’ll work closely with our Head of Web and cross-functional teams, ensuring our website becomes a central engine for business growth.

What you’ll do

• Lead SEO Strategy: Design and execute the long-term SEO roadmap aligned with business objectives, competitive insights, and market opportunities.
• Drive Execution: Implement technical SEO improvements, conduct keyword research, optimize on-page content, and monitor site performance.
• Collaborate Across Teams: Work with Web, Paid Media, Rev Ops, PMM, Brand, Data, and Finance to ensure SEO best practices are embedded in all initiatives.
• Analyze and Improve: Continuously monitor performance, diagnose ranking fluctuations, and execute both strategic initiatives and scrappy high-impact fixes.
• Shape the Future of SEO at Typeform: Be the go-to expert for SEO insights and AEO/GEO best practices, ensuring we stay ahead in a rapidly changing landscape.

What you bring

• Background in SaaS or PLG companies.
• Technical Expertise: Deep knowledge of SEO, site architecture, CMS, and analytics tools (Google Analytics, Looker, SEMrush, Ahrefs, Amplitude). Hands-on experience with Webflow or similar platforms is a plus.
• Experience with AEO/GEO optimization.
• Experience creating briefs for content teams across both gated and non-gated content.
• Strategic Thinker: Ability to translate business objectives into scalable SEO strategies and initiatives.
• Data-Driven: Comfortable analyzing performance data and turning insights into actionable recommendations.
• Collaborative: Strong cross-functional influence and stakeholder management skills.
• Problem Solver: Adaptable, creative, and able to navigate fast-changing digital landscapes.
• Ownership & Accountability: You take full responsibility for SEO performance and the business outcomes it drives.