Analyst & Media Relations Director

The Analyst & Media Relations Director is responsible for managing media and analyst relations with the main objective to elevate Acquia’s brand presence and awareness. Reporting to the Chief Market Officer, this role will be responsible for nurturing relationships with industry analysts, journalists, and other market influencers to build awareness of Acquia’s vision, platform, and products. This role requires experience in analyst relations and communications with excellent verbal and written communication skills. The ideal candidate will also have an understanding of the CMS/digital experience platform (DXP) marketplace and possess a skill for creating compelling messaging, collaborating with product and commercial teams and for relationship management.

JOB SCOPE

The Analyst & Media Relations Director is responsible for, but not limited to:

Analyst Relations:

• Build and maintain strong relationships with industry analysts including Gartner, Forrester, IDC to enhance Acquia’s presence in key markets.
• Coordinate analyst briefings, presentations, RFI responses, and demos and ensure timely delivery of relevant information.
• Work collaboratively with product management, marketing, and executive teams to develop and refine key messages that resonate with analysts and reinforce our competitive positioning.
• Stay abreast of industry trends and share analyst insights to internal teams through various channels for strategic decision-making.
• Work with marketing to help amplify the organization’s inclusion in relevant analyst reports and assessments.

Media Relations:

• Cultivate relationships with key journalists, editors, and media outlets to secure positive coverage, overseeing daily management of the PR agency.
• Write/edit and distribute press releases and other relevant materials, creating and arming the PR agency with compelling media pitches and ideas.
• Collaborate with internal teams to uncover compelling stories within the company that can be amplified through media and analysts.

Measurement and Reporting:

• Monitor industry news across all influencers for opportunities to insert Acquia into top-of-mind stories.
• Track and analyze metrics to assess the effectiveness of campaigns and initiatives and adjust tactics as needed for program optimization.
• Contribute to quarterly dashboards and reporting for leadership on media and analyst relations program outcomes.
• Monitor company media coverage and proactively escalate any emerging issues.

REQUIRED QUALIFICATIONS

• 7+ years of Communications experience; tech B2B organization; with a heavy focus on analyst engagement programs. Familiarity with DXP market trends, technologies, and competitive landscape an advantage
• Proven ability to develop and deliver communications/media plans that apply compelling narratives and pitches to drive demonstrable outcomes
• Outstanding writing/editing skills and the ability to adopt the style, tone, and voice of our business
• Highly organized with strong project management skills, including the ability to manage multiple projects simultaneously and prioritize effectively, while maintaining attention to detail and delivering high-quality results.
• Familiarity with industry-specific knowledge and trends, with the ability to translate technical information into compelling stories for media analysts.
• Demonstrated ability to build and maintain relationships with journalists, analysts, and other industry influencers.
• Bachelor of Arts degree; focus in Marketing or Communications, a plus