Top 50 Email Marketing Software For Your Business

Businesses today need effective tools to manage customer relationships and drive growth. Among these tools, email marketing software stands out as one of the most critical for engaging audiences. Email marketing consistently delivers a higher ROI than any other marketing channel. It’s also an excellent tool for building communities and engaging with your customers personally.

With so many options available, choosing the right software can be overwhelming. This article highlights the top 50 email marketing software options to help you make an informed decision for your business.

1.  Mailchimp

Mailchimp offers an all-in-one marketing platform for managing and communicating with clients, customers, and other interested parties. It prioritizes healthy contact management, creates beautifully designed emails, and provides unique automated workflows and data analysis.

2. Hubspot

HubSpot’s email marketing software is part of its larger CRM platform.  It is a go-to email CRM for companies of all sizes because it offers free tools, an easy-to-use interface, and pricing that suits businesses.

3. Salesforce

Salesforce is a powerful email marketing software that enables businesses to create, automate, and optimize email campaigns. With its advanced segmentation, personalized content, and analytics, Salesforce helps companies engage with their audience more effectively.

4. ConvertKit

ConvertKit is designed specifically for creators, such as bloggers, podcasters, and YouTubers. It offers automation and segmentation tools created to help creators grow their audience and monetize their content. Its best features are customizable landing page templates to match your branding. You can use it for free for up to 1,000 subscribers, and the lowest plan starts at $29 per month.

5. Klaviyo

Klaviyo is an advanced email marketing software designed for e-commerce businesses. It provides powerful segmentation and personalization tools. It integrates seamlessly with eCommerce tools, helping eCommerce businesses grow.

6. Constant Contact

Constant Contact is known for its excellent customer support and extensive library of resources for beginners. It provides a variety of templates and a straightforward email editor that makes campaign creation a breeze. Depending on your selected email plan, you can send up to 10, 12, or 24 times the most contacts in your pricing tier during a given billing cycle as a Constant Contact customer.

7. Brevo

Brevo, formerly  SendinBlue, provides a SaaS solution for customer relationship marketing. It offers a cloud-based marketing communication software suite that includes email marketing, transactional email, marketing automation, customer relationship management, landing pages, Facebook ads, retargeting ads, and SMS marketing.

8. Omnisend

Omnisend is another excellent choice for e-commerce businesses. It integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing for seamless email and SMS marketing.

9. GetResponse

GetResponse is an email marketing software that offers a comprehensive suite of marketing tools, including email marketing, landing pages, webinars, and automation. It ranks among the most popular email marketing platforms. You can use it to generate leads, nurture them, and drive sales. It allows you to send emails, create automation workflows, build landing pages, and design forms.

10. Campaigner

11. ActiveCampaign

ActiveCampaign is an affordable email marketing platform, perfect for small marketing teams and creators. It provides all the essential features, including automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. Additionally, it offers advanced features like conditional content, geo-tracking, managed deliverability, and multi-user editing.

12. AWeber

AWeber is an excellent choice for teams, small businesses, and entrepreneurs. It features a drag-and-drop email editor, templates, automation tools, workflows, A/B testing, segmentation, autoresponders, and numerous integrations. Similar to other platforms, AWeber has a landing page builder. Its clean design and drag-and-drop functionality make it easy for anyone to quickly create and launch a landing page and an email campaign.

13. Keap

Keap provides automation, workflows, and a variety of templates for emails, quotes, invoices, and proposals. What truly sets Keap apart is its powerful automation and CRM features, which effectively turn existing customers into repeat clients while remaining user-friendly. Additionally, Keap seamlessly integrates with popular business tools and apps, making it an excellent choice for small e-commerce brands.

14. SendX

SendX is an email marketing tool that lets you create and send unlimited email campaigns, grow your email lists, and set up automated email sequences.

15. SendPulse

SendPulse is a versatile marketing platform that enables you to send emails, SMS, and create chatbots for Facebook and Telegram across multiple channels.

16. MailerLite

MailerLite is an email marketing tool and website builder designed for businesses of all sizes. The platform focuses on simplicity, offering straightforward tools like a drag-and-drop email editor, a website builder, and an intuitive subscriber management interface.

17. EmailOctopus

EmailOctopus is an email marketing platform that offers businesses a simple, straightforward, and cost-effective way to manage and deliver email campaigns. It provides tools for creating, sending, and analyzing emails, making it easier for companies to connect with their audience.

18. Sender

Sender offers a user-friendly interface and smooth experience, making it one of the easiest email marketing tools to use. Its free plan allows up to 2,500 subscribers and 15,000 emails per month, providing a solid option for mass emailing. Key features include automation, transactional emails, push notifications, and forms.

19. Zoho

Zoho makes a significant impact in the sales and marketing world with its comprehensive suite of services. Marketers and small business owners can access everything they need in one place. Zoho Campaigns, their email marketing tool, offers a range of well-designed templates and an easy-to-use editor, making it a valuable option for those on a budget.

20. SmartrMail

SmartrMail targets small-to-medium-sized e-commerce businesses and is a commonly used email marketing tool among Shopify users. Its popularity comes from its user-friendly interface, generous allowances, and extensive feature set.

21. Mailjet

Mailjet, once primarily a provider of transactional emails, has expanded into a more comprehensive email service. Despite this growth, their features are basic. Their free plan offers substantial capacity, allowing unlimited contacts and up to 6,000 emails per month, though it has a daily limit of 200 emails.

22. Benchmark Email

Benchmark Email provides easy-to-use tools and a range of templates, making it simple to create professional-looking emails. It’s great for businesses that want a straightforward email marketing solution.

23. Moosend

Moosend offers a robust feature set at an affordable price. It includes automation workflows, templates, and analytics, making it a strong contender for small to medium-sized businesses.

24. SendGrid

SendGrid is the world’s largest email infrastructure service provider. It provides flexible email marketing solutions for businesses of all sizes. It’s particularly known for its reliable email delivery and detailed analytics.

25. Campaign Monitor

Campaign Monitor offers an email marketing service featuring an easy-to-use interface, a variety of templates, and detailed analytics. It provides beautiful email templates and a user-friendly drag-and-drop editor. It’s an excellent choice for businesses focused on design and branding.

26. Mailgun

Mailgun is a powerful email API service that allows businesses to send, receive, and track emails. It’s ideal for developers who need a reliable email infrastructure.

27. Elastic Email

Elastic Email is a marketing platform, built on the most cost-effective delivery engine. It offers affordable email marketing solutions with a focus on flexibility. It’s perfect for businesses that need to send a high volume of emails.

28. iContact

iContact is an email marketing tool that enables businesses to create, send, and analyze their email campaigns. It provides different features and tools to assist companies in engaging their audience, fostering relationships, and achieving their goals.

29. VerticalResponse

VerticalResponse offers software for email marketing, online surveys, and direct mail campaigns. Their market research has been featured in various media outlets, such as The Miami Herald, Associated Press, Bloomberg Businessweek, and Forbes.

30. Mailberry

Mailberry is an AI-driven email marketing platform that drafts and sends emails on your behalf. You can input ideas or prompts, such as tweets, offers, or product descriptions, and it quickly generates engaging, professionally written emails with compelling subject lines.

31. MailPoet

MailPoet is a WordPress plugin that allows businesses to manage email marketing directly from their WordPress site. It’s perfect for bloggers and small businesses using WordPress.

32. ActiveTrail

ActiveTrail is an easy-to-use marketing automation software with a highly navigable and intuitive interface. The software offers email marketing, SMS marketing, and automation tools. It’s a versatile platform suitable for businesses of all sizes. ActiveTrail is one of the most budget-friendly software.

33. Sendlane

Sendlane, a US-based platform tailored for e-commerce, offers email, SMS, reviews, and forms services. It helps businesses create targeted and personalized email campaigns aimed at boosting engagement and conversions.

34. Autopilot

Autopilot offers visual marketing automation, allowing businesses to create complex workflows with ease. It’s perfect for businesses looking to automate their email marketing and customer journeys.

35. ExpertSender

ExpertSender is a marketing platform designed to boost revenue for eCommerce stores through sophisticated automation across various channels, including email, SMS, mobile, and web. The platform offers comprehensive tools for creating targeted campaigns, analyzing customer behavior, and optimizing marketing strategies.

36. Emma

Emma is known for its intuitive design and personalized customer support. It’s an excellent choice for businesses that need a tailored email marketing solution.

37. CleverReach

CleverReach email marketing service includes advanced features such as marketing automation, customizable sign-up forms, and detailed reporting tools. With CleverReach, users can automate their email campaigns to enhance efficiency, create tailored forms to capture leads, and analyze performance through comprehensive reports,

38. User.com

User.com provides user-friendly tools for marketing, sales, management, and support teams. Marketing teams can enhance their brand’s communication across channels, design diverse strategies for different customer segments, and let automation handle the tasks. With User.com, you can send customized emails, ensuring each message reaches the right recipient at the perfect time.

39. Direct Mail

Direct Mail (for Mac) allows you to create, expand, monitor, dispatch, collaborate on, and automate your emails. Whether you’re sending newsletters, announcements, or promotional messages, Direct Mail offers a variety of templates that can be customized with up to 18 fields.

40. Litmus

Litmus is an all-in-one platform. It enables email personalization and collaboration, helping marketers achieve the best ROI for their campaigns. This software features powerful tools, including pre-send campaign development, A/B testing, and AI-driven content recommendations.