Imagine seeing precisely how users engage with your website or app and uncovering why they act the way they do. User behavior analytics tools reveal each click, movement, and interaction. These insights empower companies to design better products, improve content, and refine marketing—all based on user needs and behaviors.
These tools track:
- Where users click
- How long they stay on each page
- How they move their mouse
By analyzing these actions, you can understand user preferences, pain points, and navigation habits, allowing for strategic, data-driven choices that enhance the overall experience.
Here are 30 user behavior analytics tools that help businesses understand, analyze, and act effectively.
1. Mixpanel
Mixpanel tracking of user engagement, capturing every action users take on a website or app. This tracking enables the analysis of user behavior, revealing trends and patterns like which user groups convert at higher rates and how users navigate through the product. By delivering these insights into key metrics like conversion, retention, and engagement, Mixpanel provides a foundation for optimizing the user experience. It also supports A/B testing, enabling teams to experiment with changes and make data-informed improvements.
2. Heap
Heap automatically captures data on user interactions across websites and mobile apps. Unlike traditional analytics tools that require manual setup for each event, Heap automatically tracks every action users take, making it easy for businesses to dive into user behavior insights without extra configuration or setup. This automated tracking allows companies to understand how users engage with their digital platforms in depth, providing a comprehensive look at customer journeys and touchpoints
3. Userpilot
Userpilot is a user behavior analytics tool that enhance user onboarding and product adoption. It helps businesses improve user engagement and retention by offering personalized experiences based on behavioral data. By analyzing user interactions, Userpilot enables companies to create tailored onboarding processes that effectively drive engagement and foster long-term retention.
4. Hotjar
Hotjar is a widely used user behavior analytics tool that offers features like heatmaps, session recordings, and surveys. It helps businesses understand how users interact with their websites by visually displaying where they click, scroll, and move. Heatmaps show the most engaged areas of a webpage, while session recordings allow businesses to observe individual user journeys. Additionally, Hotjar collects direct feedback through surveys, providing a deeper understanding of user preferences and behavior.
5. Amplitude
Amplitude allows teams to independently gather insights that help them understand customers, enhance experiences, and improve results. It enables businesses to answer critical questions such as which features are most popular, how many users engage and convert, and who the high-value customers are. By using Amplitude, teams can gain a clear understanding of how users interact with the product, identifying both what is effective and what needs improvement.
6. FullStory
FullStory is a behavioral analytics tool created to help website owners gain insights into visitors’ experiences. The platform offers detailed analytics highlighting key visitor patterns, giving businesses valuable data on user behavior. One of its main advantages is its ability to provide essential information for optimizing conversions and improving content marketing. FullStory also gathers real user feedback, offering insight into what users enjoy or dislike about a site or product. Additionally, it alerts businesses when a user engages in “rage clicking,” which can help identify points of frustration.
7. Crazy Egg
Crazy Egg is a user behavior analytics tool that helps businesses gain insights into how users engage with their websites. It offers heatmaps to track where users click and scroll, allowing businesses to assess page performance. It also provides scrollmaps to analyze how far users scroll on pages. With session recordings, businesses can watch real-time interactions to understand what keeps users on the site or causes them to leave. A/B testing lets companies experiment with new design options and measure their effectiveness.
8. Smartlook
Smartlook is a top choice among user behavior analytics tools, offering session recordings that provide in-depth insights into customer actions and interactions. Heatmaps and funnels stand out as effective tools for visually mapping user behavior, helping to highlight engagement patterns. Additionally, Smartlook’s customizable dashboard allows businesses to create personalized views of their user analytics, making it easier to focus on specific metrics and trends.
9. Mouseflow
Mouseflow provides a comprehensive suite of user behavior analytics tools that enhance and refine website user experiences. By offering detailed heatmaps that display click patterns, scrolling behaviors, and engagement, Mouseflow enables businesses to visualize exactly how users interact on their site. Like most top-tier user analytics tools, it collects rich data on user actions, helping companies pinpoint where they succeed and where they can improve.
10. Clevertap
CleverTap is a customer engagement and retention platform that provides powerful user behavior analytics to help businesses understand user interactions with their products and services. The platform captures and analyzes user actions to reveal insights into their behavior. It allows businesses to segment users based on these actions, making it easier to deliver targeted, relevant campaigns. Additionally, CleverTap offers in-depth campaign analysis, enabling businesses to evaluate the impact of their marketing efforts on user engagement and key business metrics.
11. Userlytics
Userlytics is a cloud-based solution designed to help businesses perform remote user research and testing. The platform focuses on capturing real-time user interactions with websites or mobile apps, allowing companies to observe and understand user behavior and journey through recorded sessions. Userlytics also incorporates AI-driven tools to enhance insights. Its AI UX Analysis feature leverages artificial intelligence to analyze session transcripts, generating valuable feedback on user interactions.
12. Pendo.io
Pendo.io, a product experience platform, features Pendo Analytics, a tool for analyzing user behavior in web and mobile applications. Pendo Analytics helps businesses understand user interactions, highlighting both areas of friction and positive engagement. Alongside these insights, Pendo provides in-app messaging, surveys, session replays, and road mapping tools, making it a comprehensive solution for enhancing the user experience and product development process.
13. QuestionPro
QuestionPro offers a powerful solution for user behavior analytics by combining surveys, forms, and feedback tools with advanced analytics. With its adaptable survey and form-building features, businesses can collect critical insights into user behavior and preferences. QuestionPro’s data analysis capabilities allow companies to identify patterns in user responses, helping them understand and respond to customer needs more effectively.
14. VWO
VWO enables businesses to understand how users interact with their websites and apps. It highlights areas where users may encounter challenges in converting, allowing companies to pinpoint and address potential bottlenecks in the user experience. By providing detailed insights into user journeys, VWO shows how users engage with experiments and navigate across pages. Its suite of features—including heatmaps, session recordings, and surveys enables businesses to analyze visitor interactions
15. Google Analytics
Google Analytics offers a free tool for tracking user behavior on websites and apps. Its behavior flow report visualizes user paths on each page, helping businesses pinpoint the most effective conversion routes, identify high-performing pages, and uncover friction points where users struggle. Another feature, user explorer, provides a deep dive into individual user journeys, displaying information on where users were acquired and offering a detailed timeline of their interactions.
16. Contentsquare
Contentsquare’s heatmaps reveal what users do on your website by highlighting page elements with colors that range from red for highly popular areas to blue for less engaged sections. Session replays capture users’ entire sessions, showing their clicks, scrolls, and mouse movements. You can initiate replays based on particular user actions, enabling a closer look at specific interactions. On-site surveys let users rate their experience or provide feedback on specific pages or features, which can be triggered by custom events, offering targeted insights into user satisfaction.
17. Datadog
Datadog is a comprehensive cloud monitoring and analytics tool that helps businesses track application performance and user behavior. By providing metrics, alerts, and customizable dashboards, Datadog enables companies to closely monitor user interactions, quickly detect issues, and enhance digital experiences. This platform gathers data from multiple sources, such as web servers, applications, and infrastructure components, then aggregates and analyzes it.
18. Tableau
Tableau, a data visualization tool, empowers businesses to explore and analyze user behavior data through intuitive, interactive visuals. By connecting to diverse data sources, including those tracking user interactions, Tableau helps users create dynamic visualizations and dashboards. These insights offer clear, actionable views into user behavior, allowing businesses to make data-driven decisions that support growth and enhance user engagement.
19. Creabl
Creabl is a user behavior analytics tool designed to help businesses gain insights into how users interact with their websites. It tracks and analyzes user actions and intentions, providing businesses with a deeper understanding of their audience. The tool offers real-time tracking, delivering immediate insights into website interactions. It also supports A/B testing, enabling businesses to experiment with different solutions in a controlled environment.
20. Logrocket
LogRocket is a front-end monitoring service that is a user behavior analytics tool. It offers deep insights into how users interact with your platform, making it invaluable for understanding customer behavior. One of its key features is session replay, which plays a crucial role in debugging by allowing developers to see what users experience. Additionally, LogRocket helps quickly identify bugs, positioning it as a dependable tool for troubleshooting and improving the overall user experience.
21. Lucky Orange
Lucky Orange is a web analytics platform that offers real-time insights into how visitors interact with a website. It provides several tools to help businesses improve their sites. Session recordings capture user actions, highlighting areas for potential improvement. Heatmaps show which elements attract attention and which may cause frustration. Conversion funnels help track how users move through the site, while live visitor tracking provides real-time data on user activity. Additionally, surveys enable businesses to gather direct feedback from visitors.
22. Usersnap
Usersnap is a user behavior analytics tool that enables businesses to collect valuable customer insights to enhance their products and services. It allows users to capture screenshots of websites, adding annotations, comments, and highlights to provide visual feedback. This feedback helps teams quickly identify and address issues. Additionally, Usersnap features targeted microsurveys that drive engagement and offer precise insights for more informed decision-making.
23. Optimizely
Optimizely is a user behavior analytics tool that empowers marketers and teams to enhance their digital presence and customer experience. It offers A/B and multivariate testing to improve conversion rates by experimenting with different variations. Additionally, Optimizely supports omnichannel experimentation, allowing businesses to design and test across various marketing channels. The platform also helps optimize the customer journey by providing lifecycle management tools, enabling teams to create customized roadmaps or use pre-built templates for better engagement at every stage.
24. Omniconvert
Omniconvert is a website optimization platform that analyzes user behavior and improves conversions. It allows you to conduct unlimited A/B tests across mobile, desktop, and tablet devices to understand how visitors engage with your site. The tool enables segmentation, testing specific visitor groups based on factors like traffic source, geolocation, and user behavior. Additionally, Omniconvert offers behavioral surveys to gather feedback from users based on their interactions.
25. Inspectlet
Inspectlet user behavior analytics tool helps businesses track and understand how visitors engage with their websites. It captures detailed session recordings, allowing businesses to observe user interactions such as clicks, mouse movements, scrolls, and keystrokes. The tool also includes heatmaps, which visually represent user activity, including eye-tracking maps that highlight areas of interest and overlooked content. Inspectlet offers funnel analytics, which provides insights into the stages where users drop off in the conversion process.
26. Kissmetrics
Kissmetrics tracks individual users and their actions, providing a clear view of how they interact with the platform. The tool also visualizes the customer journey, allowing businesses to identify drop-off points in the funnel and understand where users disengage. By grouping users based on similar behaviors or characteristics, Kissmetrics enables cohort analysis, helping businesses track user retention and engagement over time. Additionally, its language-specific APIs allow businesses to track events once the integration code is added to the site.
27. Varonis
Varonis uses machine learning and expert-developed threat models to identify suspicious activity and prevent data breaches. The system examines metadata, including user roles, data sensitivity, and geolocation, to detect anomalies in user behavior. When unusual activity is detected, Varonis triggers alerts, which appear on a dashboard for further investigation. These alerts provide detailed information, such as the type of account involved, whether the user has triggered previous alerts, and whether sensitive data was accessed.
28. Microsoft Azure
Microsoft Azure Advanced Threat Protection (ATP) helps detect and investigate suspicious user activities and potential threats. It also monitors user and entity behavior, using machine learning to identify anomalies. Application Insights enables analysis of user behavior in mobile apps by integrating with Visual Studio App Center, providing valuable insights into how users interact with the app. Azure Monitor Logs captures key behavioral data, including the user initiating actions, the destination IP address, and the timestamp of the event, offering detailed activity insights.
29. Splunk
Splunk uses machine learning to help organizations detect and respond to threats and unusual behavior. It can identify various security risks, such as malware, insider threats, and advanced attacks. The tool also detects when a user’s behavior strays from their usual pattern, like accessing data at odd hours. Additionally, Splunk visualizes threats throughout different stages of an attack, giving security analysts a clear, comprehensive view of the situation.
30. Zipy
Zipy provides a unified platform for session replay, error tracking, and debugging, offering comprehensive insights into product adoption, user behavior, and trends for both mobile and web apps. Its User Identification feature simplifies customer analytics by enabling custom parameter protection and supporting searches with multiple identifiers. Additionally, Zipy includes heatmaps and session replay tools that visually represent how users interact with the product.
Choosing the right user behavior analytics tool depends on your business needs, the type of user interactions you want to analyze, and whether you need additional features like A/B testing or customer feedback. Many businesses find it helpful to start with a few core tools and then add specialized ones as they grow and their needs become more complex.