Lead generation software for small business is a platform or a set of tools designed to streamline lead acquisition. Sales and marketing teams use the software to automate the lead generation process, allowing them to target and engage high-quality leads more effectively. For small businesses, lead generation software helps attract, capture, and convert leads into paying customers. Whether you’re a small startup or an expanding company, choosing the right software can save time and enhance the productivity of your marketing campaigns.
In this article, we’ll take a closer look at the top 30 best lead generation software for small businesses.
Top 30 Best Lead Generation Software for Small Business
1. HubSpot CRM
HubSpot’s CRM brings marketing and sales teams together on one platform, consolidating data from various prospecting tools. It serves as an effective lead tracking solution for small businesses by recording every customer interaction, showing the stage of leads in the pipeline, and automating follow-up actions. Additionally, it integrates smoothly with HubSpot’s comprehensive suite of tools, which covers dedicated marketing, sales, and operations modules.
2. Hootsuite
Hootsuite is a social media management tool that supports small businesses in lead generation. With its Amplify dashboard, Hootsuite allows you to connect with potential customers by discovering and engaging them. The platform offers tools for social advertising, employee advocacy, and social selling, all of which can increase brand visibility and attract valuable leads.
3. Kaspr
Kaspr is an outbound lead generation tool that assists sales development representatives (SDRs) and recruiters. It allows users to search for potential prospects on LinkedIn and access their contact details. Kaspr integrates with Sales Navigator and Recruiter Lite, enhancing its functionality. With Kaspr, you can gather leads by retrieving phone numbers and email addresses. The web app enables you to enrich data, send emails, automate outreach efforts, and manage your saved leads.
4. Zendesk Sell
Zendesk Sell helps small businesses with lead generation by offering tools for prospecting and enriching leads. Users can find potential clients and expand their lead lists by utilizing prospecting credits. The platform also automates outreach efforts, making the prospecting process more efficient.
5. Drift
Drift is a cloud-based platform that helps businesses streamline their sales processes by integrating live chat windows into their websites, enhancing customer engagement and fostering loyalty. The platform offers several features such as chatbots, geo-targeting, offline access, proactive chat, and the ability to transfer or route conversations efficiently.
6. Crunchbase
Crunchbase is a lead generation tool that helps businesses identify and connect with potential clients, partners, and investors. It provides a detailed database of companies, industries, and key decision-makers, offering insights that support sales and growth. Businesses can search for leads by various criteria such as industry, funding status, and company size.
7. Unbounce
Unbounce is an excellent tool for building landing pages that help you collect important details from potential customers. Its drag-and-drop builder makes it easy to create polished pages without any hassle. This software is highly effective for lead generation, as it allows you to incorporate pop-ups and sticky bars to increase lead capture.
8. Tidio
Tidio is an AI-driven customer service platform that assists in engaging visitors on your website, turning them into potential leads or customers. The platform asserts that it can handle up to 70% of inquiries autonomously through intelligent chatbots across various live channels.
9. Pipedrive
Pipedrive is a CRM and lead management platform created for sales teams, offering tools for pipeline management and simple development without needing coding skills. The platform also provides a mobile sales app, which makes it a suitable option for salespeople who are frequently on the move. Sales teams can interact with customers through live chat, gather prospect details from web forms, and capture information from chatbot interactions, whether they’re working on the go or in the office.
10. Constant Contact
Constant Contact is an online marketing platform that specializes in email marketing. It enables users to create and send visually appealing emails quickly using customizable templates. The platform also offers tools to manage contact lists, segment audiences for more focused campaigns, and analyze email performance through detailed reports.
11. Zoho CRM
Zoho CRM simplifies customer relationship management for businesses by organizing and automating sales processes. It helps companies manage contacts, track leads, and oversee deals from a single platform, improving customer interactions. Users can adjust dashboards to fit their specific requirements, providing a flexible interface for managing their CRM activities.
12. Intent Leads
BrightTALK Intent Leads helps businesses capture and nurture high-quality leads by identifying prospects with a strong intent to purchase. The platform employs machine learning and predictive analytics to assess user behavior, content interactions, and signals of interest. By recognizing these potential leads, it allows businesses to deliver relevant content and marketing messages, ultimately boosting conversion rates and engagement.
13. OptinMonster
OptinMonster is a tool for B2B lead generation that helps businesses build their email lists, attract more leads, and boost sales from existing website traffic. It provides an affordable way to expand your business. This toolkit focuses on conversion optimization, enabling businesses to turn website visitors into subscribers and customers. It offers sophisticated targeting features and behavior-driven customization, allowing you to create highly relevant opt-in forms for your audience.
14. Mailchimp
Mailchimp is a comprehensive email marketing platform that supports lead generation. It allows you to send focused and impactful emails that drive business growth. With Mailchimp, you can craft attractive email templates, monitor your campaign performance, and fine-tune your strategies to achieve improved outcomes.
15. Salesforce
Salesforce Marketing Cloud is a lead generation for small businesses to enhance their marketing strategies, email campaigns, and contact management. With its intuitive interface, businesses can easily engage with customers and streamline their communication efforts.
16. Cognism
Cognism is a lead generation platform that supports small businesses. This sales intelligence tool helps sales, marketing, and GTM operations teams by providing GDPR-compliant contact information. It is widely used by marketing and sales teams to find potential leads.
17. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a valuable tool for generating sales leads in B2B sales. It assists in discovering and connecting with the right leads, storing them in your CRM, and suggesting additional leads based on the visitors to your website. Typically, it works in conjunction with other prospecting tools.
18. Brevo
Brevo is a lead generation tool that helps small businesses capture and manage leads effectively. It includes features like lead capture forms, landing pages, and contact segmentation, allowing businesses to target the right audience. The platform also offers email marketing capabilities, such as automated emails and customizable triggers, enabling businesses to nurture leads and streamline their marketing efforts.
19. ClickFunnels
ClickFunnels is an online tool that simplifies the process of creating effective sales funnels. Its drag-and-drop interface allows businesses to easily build customized landing pages, sales pages, and full funnels, all without requiring any technical expertise. The platform supports various types of funnels, such as lead capture, sales, and event funnels, to address different marketing objectives
20. Chili Piper
Revenue teams use Chili Piper to accelerate lead generation by scheduling meetings with prospects. The platform allows teams to route leads from website forms, direct them to the appropriate representative, and streamline the handoff process. With just one click, scheduling meetings becomes effortless, while the platform automates lead management tasks.
21. Agile CRM
Agile CRM is a customer relations and auto-dialer software aimed at small to medium-sized sales and marketing teams. Sales teams rely on Agile CRM to capture and nurture leads. The software features an intuitive interface, customizable workflows, and tools to help find unknown email addresses and track lead activity on social media. This flexibility allows businesses to adapt the platform to their specific needs.
22. AeroLeads
AeroLeads offers a free email lead generation tool with features such as the LinkedIn Chrome plugin, an email finder, and an email verifier. Unlike conventional lead generation platforms, AeroLeads collects prospect data instantly. Once you discover the email addresses, AeroLeads also verifies them at no cost.
23. LeadsBridge
LeadsBridge is a lead generation platform aimed at advertising agencies, retailers, financial services, and real estate companies. It provides a range of social media marketing tools and supports over 380 integrations. These integrations enable businesses to collect leads from various sources and transfer that data directly into their chosen CRM system. As a marketing automation platform, LeadsBridge helps users streamline email workflows, qualify leads, and segment their audience, allowing businesses to maximize the value of inbound leads.
24. Acquire.io
Acquire.io offers lead generation software that enables businesses to engage and convert leads effectively. Its live voice and video chat feature facilitates real-time communication, allowing businesses to interact with potential customers instantly, which increases the chances of lead conversion.
25. GetResponse
GetResponse is a flexible email marketing platform ideal for small to medium-sized businesses. It makes email creation easier with a user-friendly drag-and-drop editor and a variety of customizable templates. The software stands out in automation, providing features like autoresponders and triggered emails that enhance marketing effectiveness.
26. Contactout
Contactout assists B2B businesses in discovering email addresses for leads and prospects on LinkedIn and GitHub. After locating the email addresses, this tool automatically saves the profiles, enabling the start of an email campaign. Users can tap into a vast database containing over one billion email addresses to enhance their outreach efforts.
27. ActiveCampaign
ActiveCampaign is a lead generation tool ideal for small to medium-sized businesses. Its user-friendly interface makes it simple to navigate, and it provides responsive customer support. With features like email marketing automation, audience segmentation, messaging, and personalized newsletters, it helps businesses drive successful email marketing campaigns.
28. FreshSales
FreshSales by Freshworks is a popular CRM that simplifies lead generation. It automates tasks such as email outreach and inbox management, keeping everything organized within a single interface. This CRM helps you efficiently handle your workflow and communication, making the process smooth and easy to manage.
29. Clearbit
Clearbit offers excellent lead generation capabilities by providing valuable, up-to-date data to boost your business. It gives you a deep understanding of your customers, allowing you to align your marketing and sales efforts more effectively with your target audience. With real-time data at your fingertips, you no longer need to worry about outdated or irrelevant information.
30. Intercom
Intercom integrates with multiple web platforms to transform customer support operations. It enables you to send scheduled messages to prospects, enhancing engagement and boosting conversion rates.
Investing in a top lead generation software for small businesses can improve your marketing operations and attract valuable leads. The tools mentioned above offer a variety of features that assist with lead generation, including email marketing, automated follow-ups, and real-time engagement.