Choosing the best email marketing software is important for growing a business. A professional email marketing tool helps in improving a marketing strategy. With the right software, you can easily create, manage, and analyze your email campaigns, ensuring they reach the right audience and generate the desired results. Here’s a look at the top 30 best email marketing software options that can help take your campaigns to the next level.
1. Mailchimp
Mailchimp is a popular email marketing software due to its free plan. It is an ideal choice for B2B and small businesses. With its automation builder, you can easily create various campaigns triggered by custom actions.
In addition, Mailchimp provides a landing page builder and a wide range of templates to support your marketing efforts. Like other email marketing tools, it allows you to design campaigns, create forms, and schedule emails to engage your audience effectively.
Mailchimp’s free plan can send up to 1,000 emails per month to a list of up to 500 subscribers.
2. Brevo
Brevo is an all-in-one solution for managing email marketing and other communication channels. It supports email marketing, SMS, Facebook Messenger, and chat, while also featuring a built-in CRM. This makes it both a comprehensive email marketing tool and a customer service platform. With its integrated CRM, businesses can efficiently manage customer interactions across various channels and organize their lead pipeline.
Brevo ranks among the affordable best email marketing software, starting at just $7 per month for up to 5,000 emails. The free plan is allows up to 300 emails to be sent daily.
3. HubSpot
HubSpot is an email marketing service that supports subscribers and potential customers throughout their entire customer journey. The email marketing app includes a free CRM solution, making it perfect for large businesses looking to improve customer relationships.
In addition to these basics, HubSpot provides advanced features like high-level segmentation, seamless synchronization of the customer lifecycle across sales and marketing, and robust email analytics tools.
Pricing starts at $15 per month for 1000 subscribers with a free limited trial period with restrictions.
4. Constant Contact
Constant Contact consolidates all campaign data into one dashboard. The software provides a set of tools for email marketing, e-commerce, and website creation. It also includes advanced A/B testing, analytics, and social media marketing features. Pricing begins at $12 per month for up to 500 subscribers, with a free 60-day trial available.
5. Omnisend
Omnisend is an email platform designed specifically for eCommerce businesses. With pre-built workflows, cart abandonment emails, and automation splits, business owners can easily set everything up in minutes. It offers a free plan for up to 250 contacts, while its paid plans start at $16 per month and increase based on the number of contacts. Every plan comes with unlimited web push notifications.
6. ActiveCampaign
ActiveCampaign offers a comprehensive platform that combines email marketing integration, powerful automation tools, and customer behavior-tracking features. It’s tailored to businesses of all sizes, simplifying the process of creating personalized email campaigns. The platform includes a seamlessly integrated CRM system, allowing users to manage interactions and track customer lifetime value from one interface. Pricing begins at $15 per month for up to 1,000 subscribers, with a 14-day free trial available.
7. Drip
Drip is an email marketing automation platform designed specifically for eCommerce. It offers a variety of pre-built workflows, including welcome series, abandoned cart campaigns, post-purchase sequences, win-back series, and birthday emails. You can easily set these up with a single click.
Their paid plan begins at $39 per month for up to 2,500 email contacts, and they also provide a 14-day free trial.
8. ConvertKit
ConvertKit is a comprehensive marketing platform designed for creators, small B2B businesses, and eCommerce brands. It allows you to create landing pages and sign-up forms, followed by email marketing campaigns and automated follow-up emails to engage your leads.
ConvertKit offers a free plan that supports up to 300 subscribers with unlimited emails. The paid plans begin at $15 per month, with an annual plan available at $9 per month.
9. SendX
SendX offers a user-friendly interface and allows for unlimited email sends with all plans. It also delivers robust automation features and excellent email deliverability.
It provides nearly 50 unique email templates suitable for various purposes, including holiday campaigns, newsletters, product launches, promotions, e-commerce, and online courses.
While SendX does not offer a free plan, they do provide a 14-day free trial that requires no credit card and offers immediate setup. Pricing is based on subscriber count, starting at $7.49 per month for 1,000 subscribers or more, with no limit on the number of emails sent each month.
10. Klaviyo
Klaviyo helps you to create and implement a comprehensive omnichannel strategy for both email and SMS. It enables full automation of your email marketing workflows, audience segmentation, and seamless integration with your SMS channel, allowing you to craft impactful omnichannel campaigns.
Klaviyo offers a free plan that supports up to 250 subscribers, while paid plans begin at $20 per month for up to 500 subscribers, with costs increasing for larger audiences.
11. GetResponse
GetResponse is an all-in-one email marketing platform that combines email marketing, website building, and webinar creation features. For users with minimal needs, the platform offers cost-effective pricing plans start at $13 per month for up to 1,000 subscribers, focusing on email marketing features only, and a free 30-day plan is available, allowing limited use for up to 500 subscribers.
12. Moosend
Moosend provides a landing page, countdown timers, spam testing, custom reports and localisation. The software starts at $9 per month and has a 30-day free trial, but no free option.
13. MailerLite
MailerLite is a budget-friendly solution for small businesses. You can use it to create your own eCommerce store and craft marketing emails from the ground up. Additionally, it provides features for paid newsletter subscriptions and digital products, catering to B2B businesses and content creators.
With MailerLite’s free plan, you can manage up to 1,000 subscribers and send 12,000 emails monthly. The paid plan begins at $10 per month and includes unlimited monthly emails.
14. Keap
Keap targets solopreneurs who manage various aspects of their business. It offers marketing and sales features, including email marketing, SMS, appointment scheduling, and automated reminders. Additionally, it provides a CRM, eCommerce integration, and payment processing.
Pricing for Keap begins at $169 per month, with higher tiers available.
15. SalesForce
SalesForce stands out as the top CRM tool for sales teams. It offers every feature necessary to manage your pipeline, communicate with your contacts via email, and close deals effectively. Additionally, it provides extensive integrations to seamlessly connect with the rest of your tech stack.
Pricing: Plans begin at $1,000 per month, with a 30-day free trial available.
16. Selzy
Selzy is an email marketing platform that caters to any business objective, with a focus on helping small and medium-sized businesses increase sales through email campaigns. It’s budget-friendly, and all features are accessible even on the free plan.
Its free plan comes with 15000 emails per month with 500 contacts. Paid plans start at $5 per month.
17. SendGrid
SendGrid is built for large companies and enterprise-level brands. It allows users to custom-design emails, connect it to their API, and automate email campaigns. It has a free plan that includes up to 100 emails.
18. SendPulse
SendPulse is for marketers who use multiple channels. This tool offers a comprehensive range of features, including email, WhatsApp chatbots, Instagram chatbots, Facebook Messenger, push notifications, and SMS.
Pricing: SendPulse provides a free plan for up to 500 subscribers, with paid plans starting at $8 per month.
19. Mailmodo
Mailmodo creates email marketing campaigns that are responsive, allowing customers to respond without clicking an external link. Unlike traditional HTML emails, AMP emails let users interact directly within the email without needing to leave the window. For instance, users can fill out forms, complete surveys, book meetings, and more right from their email.
20. Freshworks
Freshworks, a B2B solution, combines a CRM with various multi-channel tools and robust email marketing capabilities. It is ideal for sales teams looking to engage with leads and customers across multiple channels at once. Freshworks has a free plan for up to 100 marketing contacts and the paid plans start at $15 per month.
21. Campaign Monitor
It supports sending bulk emails and setting up transactional emails. Campaign Monitor offers a unique feature called the Link Review tool, which checks each link in your email and alerts you if any are broken.
22. EngageBay
EngageBay provides more than just the usual features for your marketing team. It also equips your sales team with powerful tools, such as an integrated CRM, live chat, a help desk, and comprehensive contact and deal management.
Ultimately, EngageBay surpasses a basic email marketing tool with its advanced capabilities. It includes push notifications, SMS marketing, social media scheduling, and detailed segmentation.
23. Aweber
Aweber software offers features for content creators, e-commerce owners and digital businesses. the features they provide include landing pages, social media integration and an AI content generator. Although there is a free plan. it is limited to 500 contacts and the lowest plan starts at $19 per month.
24. Benchmark
Benchmark Email offers a free plan with basic features and paid plans with advanced tools like automation and A/B testing. Its drag-and-drop editor makes it easy to create professional-looking emails quickly. It excels in user experience and features, especially considering many of its features are available for free. While you can only send up to 250 emails per month, you can store an unlimited number of contacts.
25. Email Octopus
With Email Octopus, you can set up basic email workflows for transactional messages, send newsletters, and offer promotions to loyal customers with it. Additionally, its excellent dashboard lets you track campaign performance effectively.
The free plan supports up to 2,500 subscribers and allows for 10,000 emails each month. The paid plan starts at $8 per month and increases from that point.
26. Mailjet
Mailjet offers numerous features similar to other tools and includes an open email API for developers to manage high email volumes and customize options.
Pricing: Enjoy a free plan for up to 6,000 emails per month. Paid plans begin at $15 per month.
27. Retainful
Retainful is a user-friendly e-commerce email marketing tool that offers all the essential features without unnecessary complexity.
Its intuitive email editor, paired with a customizable customer journey builder, allows companies to create personalized automation that enhances customer engagement.
28. Zoho
Zoho allows a decent email and subscriber allowance. Although certain features are reserved for paying customers, the free version allows you to use its CRM features and allows a wide range of modern email templates. Zoho is free for up to 3 users, while the standard plan starts at $20 per month.
29. CleverReach
CleverReach has unique features, such as A/B split testing, dynamic content blocks, RSS campaigns, transactional emails, and order reports tailored for online stores. They also include a landing page builder. With the Lite plan, you can send up to 1,000 emails for free to a maximum of 250 subscribers.
30. Sender
Sender is a simple and easy-to-use email marketing software that offers an effortless email marketing experience and free 15,000 monthly emails. It has an effective email marketing capability and responsive customer support.
Choosing the best email marketing software can significantly impact your business’s ability to reach and engage with your audience. Whether you’re a small business looking for a simple and affordable solution or a large enterprise needing advanced automation and analytics, there’s a platform on this list that can meet your needs.