Understanding customer feedback is crucial for businesses aiming to enhance their products and services. Customer feedback software enables companies to collect, analyze, and act on insights from their customers, driving satisfaction and loyalty.
Customer feedback serves as your early warning system for identifying and addressing issues in the customer experience. Research shows that consumers will switch to a competitor after just one negative interaction, highlighting the importance of feedback in preventing churn.
Here’s a list of the top 30 customer feedback software for you to consider.
1. SurveyMonkey
SurveyMonkey provides a fully-featured survey platform that lets you build custom forms with a wide range of fields. You can use its advanced features, including workflow automation and platform integrations, to request feedback automatically at various points in the customer journey. With 15 different question types (such as multiple choice, Likert scales, and open comments), it offers a highly flexible survey solution.
2. HubSpot
HubSpot Service Hub offers an all-in-one customer service solution with robust feedback management features. First, you can set up surveys using a variety of customizable templates or create feedback surveys from scratch. Additionally, deploying feedback forms is easy via web links and email. Finally, you can track key metrics, such as satisfaction scores, total form views, and responses, through an intuitive dashboard.
3. Typeform
Typeform makes collecting and sharing information easy and conversational. As a web-based platform, it lets you create everything from surveys to apps without writing a single line of code. With Typeform, you can design forms, including contact lists, shopping carts, quizzes, and more. Moreover, its flexibility shines through with tools that help you not only design forms but also manage collected data, just like working with a spreadsheet.
4. Jotform
Jotform is an online form builder that allows you to create various types of forms quickly and easily. Not only is it commonly used for collecting data through surveys, registration forms, and feedback forms, but it also offers over 450 feedback form templates to choose from. Additionally, Jotform supports contact forms, intake forms, lead forms, and purchases. Furthermore, with a variety of payment processing integrations, you can easily take orders directly through Jotform.
5. Hotjar
Hotjar is a digital experience insights platform that equips businesses with customer feedback tools to better understand user interactions on their website. First, its feedback widget provides a button on the edge of a page, enabling users to rate their experience, add context, and even attach screenshots. Additionally, Hotjar offers customizable surveys that support multiple-choice, open-ended, NPS, scale ratings, and checkbox questions, allowing for more detailed feedback.
6. Mopinion
Mopinion offers all-in-one user feedback software for your digital channels. This tool gathers and analyzes feedback from websites, mobile apps, and email campaigns. Its easy-to-use interface lets users build, design, and configure feedback forms to fit their needs. A standout feature is conversational feedback, making responses casual, enjoyable, and non-intrusive. Users can also target specific visitor groups with these forms to understand why they aren’t converting.
7. Feedbackify
Feedbackify is a customer feedback tool designed to help users collect and manage input from website visitors. Users can easily create feedback forms with a drag-and-drop editor, making setup simple. A dashboard allows users to monitor and categorize feedback instantly. Feedbackify also supports private conversations between customers and companies, fostering direct communication. The tool enables users to initiate a feedback process instantly for visitors without requiring registration.
8. Trustpilot
Trustpilot helps businesses engage with customers and build trust through its customer review management tool. Users can upload their mailing lists and invite customers to leave reviews via email. They can also set up automatic invitations to go out immediately after a purchase. Reviews feed into search engines like Google and Microsoft, updating the Google Seller Rating and enhancing visibility in search results and online ads.
9. Google Forms
Google Forms is a free online tool for creating customer feedback surveys. You can begin by choosing a template, like the Customer Feedback template, or create a form from scratch. Add questions in various formats, such as multiple-choice, open-ended, checkbox, and drop-down. Customize the form’s appearance by adjusting the color scheme, fonts, and header image. You can also modify the form’s settings to control how you collect and protect responses, and how you present the form.
10. SmartSurvey
With SmartSurvey, you can create surveys, forms, and questionnaires to meet various needs, including gathering customer feedback. You can easily share your survey links through email or social media, or embed them directly on your website. SmartSurvey offers a diverse library of question types, and its contact list management and reporting features facilitate the collection and analysis of survey results. Additionally, survey designers can set validity checks and restrictions to prevent inaccurate or invalid responses.
11. Zoho Survey
Zoho Surveys helps you create customized surveys to gather customer feedback. This application provides different options, including multiple-choice questions, drop-down menus, image uploads, rating scales, star ratings, Net Promoter Score (NPS), slider scales, rankings, Matrix Choice, Matrix rating scales, single-line questions, and multiple-line questions. You can experiment with various formats to determine which field types enhance your submission rates and improve your insights for marketing or product research.
12. WPForms
WPForms is a WordPress plugin that helps you collect customer feedback and enhance your customer service. You can create forms for customer satisfaction, product feedback, event evaluations, and more. The drag-and-drop form builder allows you to customize forms that meet your business needs. In your WordPress dashboard, you can view individual responses or get an overview of all submissions.
13. SurveySparrow
SurveySparrow is a survey tool that transforms surveys into conversations. It offers a wide range of question types and features, allowing you to create and share highly engaging and personalized surveys. The platform also includes reputation management tools that automatically monitor online reviews. With its excellent mobile experience, SurveySparrow is an ideal choice for e-commerce and other B2C companies.
14. QuestionPro
QuestionPro is a customer feedback software that helps businesses understand customers and improve products and services. It allows you to create surveys using a drag-and-drop interface. You can choose from templates, upload an existing survey, or build one from scratch. You can share surveys through email, SMS, social media, or embed them on websites or blog posts to collect feedback. QuestionPro also provides built-in and advanced analysis tools to help you interpret the collected data.
15. Saber Feedback
Saber Feedback is a visual feedback tool that allows you to collect customer feedback on your website, web app, online course, or internal testing site. You can add a feedback button to your website for easy access. The tool lets you create customizable feedback forms, including a screenshot feature for users to capture issues. Users can select the content they want to screenshot, providing clear visual feedback. Saber Feedback integrates with platforms like Slack, Jira, and Trello, enabling you to send feedback directly to these tools.
16. Frill
Frill customer feedback software provides tools for collecting customer feedback through website and product widgets, along with a dedicated customer feedback board. It consolidates a roadmap board and changelog software in one platform, allowing you to gather feedback from customers, approve their ideas, add them to your roadmap, and notify them of new updates. Additionally, users can comment on ideas and upload files.
17. Formsite
Formsite is an effective customer feedback software for small businesses, enabling the creation of professional HTML survey forms. Users can easily drag and drop elements to build surveys from scratch or choose from ready-made templates. Customization options allow users to align surveys with their branding themes. Users can share Formsite customer surveys via email or a link, or they can embed surveys directly into their websites.
18. Survicate
Survicate provides businesses with valuable insights into their customers’ thoughts and opinions. This free tool allows you to understand, engage, and enhance your customer experience. Use the drag-and-drop builder to create custom surveys easily. You can collect customer feedback through various channels, including email, your website, within your app, or social media. Advanced targeting and user segmentation options enable you to send surveys to the right audience at the right moment.
19. Upvoty
Upvoty enables your users to contribute ideas for your product on a customer feedback board, allowing them to upvote each other’s suggestions. This feature simplifies your process for prioritizing future developments. The platform also supports uploading a changelog and offers numerous integrations to synchronize feedback from various sources.
20. Feefo
Feefo is an online review platform invites customers to share their reviews through email. You can customize how these reviews appear on your website by choosing from options like rating percentage display, text display, and star rating display. The dashboard also offers integration tools, including an API and a Facebook app for social sharing. Businesses can effectively manage feedback requests by sending review invitations via email or SMS and displaying reviews in multiple formats. Feefo offers advanced analytics and customer insights to assist businesses in making informed decisions.
21.Informizely
Informizely is an excellent customer feedback tool for large enterprises by catering to the needs of various departments. Marketing, customer experience, and product teams can utilize the platform’s exit intent surveys, embedded widget surveys, feedback buttons, and NPS score widgets. Its advanced targeting and segmenting features ensure that you collect feedback from the right customers at the right times.
22. Qualtrics
The Qualtrics survey tool simplifies obtaining answers to your key marketing, branding, customer, and product questions. Its user-friendly features support everything from basic customer feedback questionnaires to comprehensive research projects. You can use advanced analytics and data analysis tools to generate insightful reports and visualizations, deepening your understanding of customer thoughts and opinions.
23. Brand24
Brand24 helps businesses gather customer feedback and monitor brand mentions online. It collects mentions of a brand, product, or service from various sources, including social media, news articles, blogs, forums, podcasts, and reviews. The tool analyzes sentiment, determining whether mentions are positive, negative, or neutral. Also, Brand24 enables users to prioritize and categorize mentions based on their reach, the number of reactions, or overall strength. It also assists users in collecting reviews and comments from review sites.
24. Reputation
Reputation provides a comprehensive suite of customer feedback solutions, all conveniently located in one platform. Businesses can actively listen to customer feedback through various channels, including business listenings and social media insights. The platform also facilitates effective messaging and help desk ticketing to streamline customer interactions. Users can easily collect and manage reviews, conduct surveys, and monitor brand sentiment to gauge public perception.
25. Qualaroo
Qualaroo is a customer feedback software designed to help businesses better understand their customers’ needs and enhance their products, services, and websites. One of its key features is its non-intrusive surveys, known as Nudges. These surveys prompt customers with relevant questions at the right moment and in the appropriate context. Nudges can be displayed once per visitor until they respond, or they can be set up as recurring questions to gather ongoing feedback.
26. GetFeedback
GetFeedback is a customer experience platform designed to help businesses gather and analyze customer feedback to enhance their products and services. Users can easily create surveys on the platform, adding their own branding, images, and videos. These surveys are responsive, ensuring they display correctly on any device, whether it’s a smartphone, tablet, or desktop.
27. Surveypal
Surveypal is a customer experience management software that helps businesses capture, analyze, and act on customer feedback. It integrates feedback into every step of the customer journey, from direct and indirect feedback to inferred feedback. Surveypal uncovers the root causes of both positive and negative feedback and provides a comprehensive analysis of the customer journey.
28. Nicereply
Nicereply enables users to survey customers through its customer service software. Businesses can publish feedback linked to specific tickets, measure customer satisfaction and Net Promoter Score (NPS), and trigger surveys after resolving a chat or ticket. Additionally, Nicereply organizes performance data by agent, team, and department. Companies can use this information to create analytical dashboards that include trend analysis, bar charts, and leaderboards.
29. Podium
Podium serves as a customer communication management platform that centralizes all customer interactions. It includes phone calls, texts, chats, social media messages, and online reviews. Businesses can use Podium to request customer reviews through text and tailor targeted messages with its marketing tool. The platform offers a dedicated phone number and integrates payment processing via text.
30. Feedier
Feedier enables businesses to collect, analyze, and centralize customer feedback. It unifies feedback from various sources into one platform, allowing you to gather responses through email, SMS, QR codes, and widgets. Additionally, Feedier generates real-time reports to provide actionable insights. By using AI, Natural Language Processing (NLP), and text analysis, Feedier helps you understand and respond effectively to customer feedback.
In conclusion, determining your specific use case for feedback software is crucial for optimizing its features and maximizing ROI. By understanding whether your focus lies, you can choose a tool that aligns with your needs. Whether your focus is on improving customer experience, developing products, or conducting market research, choosing the right feedback software will empower you to respond to customer needs, and optimize your operations for greater success.