The right CRM and email marketing software can improve customer engagement, simplify marketing efforts, and drive business growth. Both CRM and email marketing software are vital tools that help businesses manage customer relationships while executing personalized, data-driven marketing campaigns. But why are they so important for your business?
Together, CRM and email marketing software can form the backbone of an effective digital marketing strategy, allowing businesses to stay in constant contact with their audience while improving the efficiency and quality of their campaigns.
Top 30 Best CRM and Email Marketing Software
1. HubSpot CRM
HubSpot CRM is a comprehensive platform that helps businesses organize their sales, marketing, and customer service functions in one location. The platform’s intuitive interface enables teams to track leads, observe customer interactions, and automate sales processes. With integrated tools for email marketing, managing contacts, and analyzing data, HubSpot CRM offers valuable insights into customer behavior and sales outcomes.
2. Salesforce
Salesforce is a cloud-based CRM platform that connects with email marketing tools, enabling businesses to craft personalized email campaigns and monitor customer engagements. It enhances sales, marketing, customer service, and analytics, providing teams with a unified platform to manage customer relationships, improve processes, and foster growth.
3. Zoho CRM
Zoho CRM helps you monitor and handle interactions with both potential and existing customers. It includes a variety of functions that cover sales, marketing, and customer support. Zoho Campaigns is structured to assist you throughout the entire email marketing process. It helps you to import and export your contacts and grow your mailing lists naturally.
4. Pipedrive
Pipedrive’s CRM and email marketing tools merge an action-driven sales platform with strong email marketing features, bringing both marketing and sales together. With Campaigns by Pipedrive, you can grab the attention of your prospects through stunning, customizable designs and maintain their interest with tracking, analytics, and filtering options.
5. NetSuite CRM
NetSuite CRM simplifies the automation of your marketing process, helping you align campaigns and programs with your sales team. With its marketing tools, you can easily create, monitor, and evaluate email campaigns. You can design email campaigns and monitor them across every customer interaction point.
6. Monday.com
Monday.com is a platform for CRM and email marketing that helps users manage email campaigns, monitor client interactions, and organize client data in one place. Users can customize email templates to suit their needs. It also enables the automation of sales tasks and updates to key account information.
7. Insightly
Insightly is a CRM platform suitable for businesses of various sizes. It offers standard CRM functionalities, including a cloud-based system, customer support tools, and email templates. Additionally, it provides an integration feature for email marketing.
8. Creatio
Creatio provides a comprehensive CRM platform with no-code tools that enable users to create workflows and business apps without the need for coding. The platform includes three separate products. Marketing Creatio handles email marketing, allowing users to manage campaigns and automate marketing processes.
9. ActiveCampaign
ActiveCampaign functions more like traditional email marketing software than a typical CRM. Users can craft email newsletters, set up automated sequences, schedule messages, and access detailed reports. The platform offers a wide variety of templates, advanced personalization options, and sophisticated list segmentation features. With its CRM analytics tools, users can generate custom reports to assess the effectiveness of their marketing strategies.
10. Nutshell
Nutshell is a CRM and email marketing platform focused on simplicity. It provides powerful email automation tools, such as email sequences, shareable templates, and convenient contact filtering to help send targeted bulk emails. Its built-in email marketing tools make the process of communication easier by handling much of the work for you.
11. ClickUp
ClickUp’s CRM and email marketing tools help sales and marketing teams organize and monitor their email communications. It provides an email template that consolidates messages, automates repetitive processes, and tracks results. By bringing all emails into one location, it ensures easy access. The software also automates tasks such as sending follow-up emails, saving time and effort.
12. Omnisend
Omnisend is an all-in-one marketing automation platform crafted for eCommerce businesses. It supports not just email campaigns but also SMS, push notifications, WhatsApp, pop-ups, advanced segmentation, and integrations with Facebook and Google ads. By integrating with your eCommerce platform, Omnisend offers a variety of pre-built email and SMS workflows tailored to suit your platform’s requirements, making it a comprehensive tool for multi-channel marketing.
13. LeadSquared
LeadSquared offers a comprehensive marketing automation and customer relationship management platform that simplifies lead management and boosts sales efficiency. With its CRM features, businesses can efficiently create and oversee high-performing email marketing campaigns, among other capabilities.
14. Zendesk
Zendesk Sell offers valuable insights into email performance, including metrics such as bounce rate, forwarding rate, and revenue rate. It also delivers detailed buyer behavior analytics and scoring to help businesses understand customer actions better. With automation features, Zendesk enables companies to create triggers that automatically send customized emails to customers based on specific criteria.
15. Klaviyo
Klaviyo is a marketing automation platform that helps businesses connect with their customers through personalized communication. It enables businesses to build stronger relationships and boost customer retention by sending customized emails, SMS messages, and web push notifications.
16. Freshworks
Freshworks provides cloud-based software that helps businesses handle customer relationships, sales, and marketing effectively. It includes tools to monitor customer and prospect interactions, such as a CRM tool for managing relationships, an email marketing platform, and a task and project management system.
17. ClickFunnels
ClickFunnels lets users send emails directly from their accounts, making it easy to connect with their audience, boost engagement, and drive sales through its email marketing tools. Beyond email marketing, ClickFunnels focuses on helping users grow their audience with courses, membership sites, information products, webinars, and other resources. By bringing all these features together in one place, ClickFunnels eliminates the need to purchase and link multiple separate tools.
18. Streak
Streak integrates directly with Gmail, transforming it into a comprehensive CRM and email marketing tool. Available as a Google Chrome extension, it enhances Gmail with powerful CRM capabilities and email automation features. Businesses can use it to monitor various processes such as sales, partnerships, customer support, recruitment, deal management, and more.
19. Benchmark Email
Benchmark Email functions as a simple yet effective CRM that incorporates email marketing capabilities. Users can create emails effortlessly using its drag-and-drop editor, explore various customizable templates, and craft forms and landing pages to suit their needs. It also provides automation tools to simplify marketing tasks. Its intuitive interface makes it easy to use, while its reliable customer support enhances the overall experience.
20. SAP Sales Cloud
SAP Sales Cloud uses artificial intelligence to enhance customer relationship management (CRM), focusing on automating sales, managing leads, and providing insightful analytics. It enables sales teams to build stronger connections with customers and track the performance of email sales campaigns. Additionally, it integrates enterprise process automation, assisting marketers with tasks such as demand planning, procurement, and financial operations.
21. Axonaut
Axonaut is a customer relationship management tool that integrates with email marketing software, allowing businesses to handle their contacts, offers, and invoices more efficiently. With Axonaut, businesses can easily organize and maintain their contact information.
22. Thryv
Thryv is an all-in-one platform for managing small businesses. It offers business owners the tools, technology, and automation to organize their time, engage with clients, and take charge of their operations. This cloud-based solution supports businesses in handling customer relationships, improving internal processes, and expanding their reach.
23. Constant Contact
Constant Contact is a popular tool for email marketing, offering additional CRM functions. It allows you to create and manage a subscriber list, sending out email campaigns to engage your audience. You can easily grow your email list by adding sign-up forms to your website and social media platforms. Ideal for beginners, Constant Contact provides simple features and pre-designed templates that are ready to use.
24. Agile CRM
Agile CRM is a platform that helps small businesses manage sales and marketing tasks more efficiently. It offers a variety of features such as tracking sales, managing contacts, automating marketing, analyzing web traffic, integrating telephony, and providing helpdesk support. By using CRM software, businesses can boost customer satisfaction, keep their clients loyal, and enhance communication with customers.
25. GetResponse
GetResponse is a comprehensive platform that helps businesses connect with customers, drive product promotion, and boost sales. Its email marketing tool supports businesses in promoting products, identifying potential customers, growing their contact lists, retaining clients, and enhancing sales performance. You can build automation workflows that mirror your customers’ journey, making the process more efficient and personalized.
26. SugarCRM
SugarCRM is a CRM platform that boosts engagement with prospects and customers, driving sales growth. It’s an ideal tool for marketing, sales, and customer success teams in medium to large businesses. Beyond being a basic CRM solution, it integrates fully with your company’s existing systems, providing a unified approach to managing customer relationships.
27. Keap
Keap operates as a cloud-based platform that combines sales, marketing, and e-commerce tools into a single solution. It enables small businesses from diverse industries to simplify their sales processes and improve customer interactions. Users can send emails, build campaigns, and monitor ROI effectively using Keap’s features.
28. Vtiger
Vtiger CRM integrates email marketing directly into its platform, enabling businesses to capture both incoming and outgoing emails within the system. This functionality makes it easy to categorize customers, initiate targeted campaigns, and understand customer behavior effectively. Operating as a cloud-based solution, Vtiger enhances how businesses handle customer relationships while improving their sales, marketing efforts, and support activities.
29. Copper
Copper functions as both a CRM tool and email marketing software, working closely with Google Workspace for enhanced productivity. Users can send bulk emails, organize their audiences into specific groups, and develop drip marketing campaigns to nurture leads effectively. Its sales automation features help simplify and coordinate sales and marketing efforts, making daily operations more efficient.
30. CleverReach
CleverReach functions as an email marketing platform with a multilingual interface, offering features such as bounce management and a built-in template engine. It allows for integration with CRM tools, which assist businesses in organizing and nurturing customer relationships effectively.